What are the responsibilities and job description for the Strategic Revenue Management, Manager position at Default Brand?
Changing the World, One Kibble at a Time
Champion Petfoods is expanding! We are excited to announce we are looking for a SRM Analyst to join our rapidly growing company.
Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35 years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.
We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.
Here’s the scoop - Summary
The SRM Manager is a commercially savvy, insights driven role that works cross functionally to create and deliver strong holistic plans in order to fuel sustainable profitable growth and is accountable to generate transformative insights as well as identify new opportunities and proposals for Champion Petfoods.
Reporting directly to the SRM Lead, this role is based in our Edmonton, AB or Broomfield, CO corporate office and works a hybrid schedule between in office and working from a home-based office.
What a typical day looks like:
Support SRM strategy & priority initiatives design and value growth delivery in line with Champion Petfoods Demand strategy (incl. KPIs & action plans):
• Deep focus on promotion strategy, promotion budgets and promotion efficiencies.
• Leverage cutting edge analytics (see below) to identify value growth opportunities.
• Support SRM Lead in preparing commercial scenario’s leveraging (advanced) analytics, category insights and supporting research.
• Propose and ensure clear execution guidelines, across the SRM levers (with Sales and Marketing) to secure perfect execution.
• Prepare monthly SRM Councils with SRM Lead Manager and key stakeholders.
Drive SRM opportunity identification for Champion Petfoods in collaboration with cross-functional teams (Finance, Sales, Marketing) and track SRM performance:
• Build the playbook on promotion and trade promotion guidelines, with ROI and trial at the core.
• Apply global methodology in identifying Price, PPA, Promo, Mix, TT opportunities (across ecom, KA, distributor and NHP channels).
• Assess on a regular basis Brand/Customer/Channel performance and identify key levers and actions to improve.
• Track competitor and leading CPG companies’ SRM strategies (including analysis/decomposition of Rev. / MAC drivers).
• Identify areas of opportunity for Champion and create proposals on how to implement.
Support other functions to include SRM insights in decisions by providing upskilling and business case support:
• Run function specific training programs in the perimeter.
• Provide insights through performance dashboards (e.g., Cockpit if available).
• Support Sales Teams to articulate clear sales arguments from SRM insights and plans.
What are we looking for?
• 3-5 years experience in a CPG company as a data or business analyst preferred.
• Economics background with experience in a data driven environment preferred.
• Ability to derive insights from analyses and shape recommendations, considering objectives, business environment, and synergies/interactions across SRM levers.
• Ability to forge strong relationships with broader commerce teams, and act as sparring partner.
• Comfortable challenging/defining solutions when relevant.
• Superior data & analytics skills, incl. ability to implement data collection systems and automize analysis solutions.
• Solid business/financial acumen and value-driven mindset.
• Core Marketing, Sales & Product understanding.
What can you expect from Champion?
• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: $70,000-$90,000 annual salary, annual bonus eligibility, 401k with company matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
• Continuing Education: In house & online learning & development, as well as an education assistance program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free bag of premium pet food each month.
What are you waiting for? Join the pack!
Come as you are.
We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.
Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.
Salary : $70,000 - $90,000
