Digital Analyst (Paid Media - Programmatic)

As a Programmatic focused Digital Analyst, you will own creation, upload, reporting, and day-to-day management of programmatic campaigns across multiple channels. Working alongside Programmatic Media Strategists, you’ll provide insightful optimizations and client facing recommendations, to be delivered on a regular cadence. This role will work with the internal team to recommend best practices surrounding reporting deliverables and subsequently will own the creation and upkeep of programmatic and related sections within wholistic campaign reports. 

This role requires a candidate with a strong analytical mindset, a deep understanding of programmatic buying, and experience with data-driven strategies in healthcare B2C & HCP sectors. 

Key Responsibilities:   

• Execute, manage, and report on all programmatic channels within campaigns 

• Oversee campaign activity across major Demand-Side Platforms, such as Yahoo, Google DV360, The Trade Desk, etc., ensuring alignment with KPIs and optimizing for performance. 

• Continuously analyze data to provide detailed insights and actionable recommendations aimed at improving key performance metrics 

• Develop and refine audience segmentation strategies, leveraging our proprietary data and third-party audience insights to reach the right healthcare decision-makers. 

• Ensure all programmatic activities adhere to healthcare industry regulations and privacy requirements, including HIPAA compliance and data protection standards. 

• Stay updated on programmatic advertising trends, platform updates, and competitive landscape in the healthcare sector, applying new learned techniques and strategies. 

Required Qualifications: Healthcare Marketing Background Preferred 

• 3 years in programmatic analyst, trading, media buying, or a related digital marketing role 

• Ability to clearly communicate complex topics to agency and internal stakeholders. 

• Proficiency with major DSPs (e.g., Yahoo DSP, Google DV360, The Trade Desk, etc). 

• Familiarity with Data Management Platforms and data-driven audience segmentation. 

• Strong attention to detail with exceptional communication skills and a desire to work with groups cross-platform to ensure campaign’s wholistic success. 

• Familiarity with privacy regulations and compliance requirements specific to healthcare and sensitive data environments. 

• High proficiency with the following platforms: Excel, LiveRamp, Yahoo DSP (or similar) 

• Experience with the following platforms is a plus:  PulsePoint, DeepIntent, Tableau, Google Analytics, LookerStudio, Jira