Digital Analyst (Paid Media)

Job Summary: 

As a Digital Analyst (Paid Media), you will play a crucial role in the execution of cross-platform digital campaigns and strategies. Working in coordination with campaign strategists, the Digital Analysts will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations. 

Key Responsibilities:  

• Develop and implement healthcare focused D2C and HCP campaigns across multiple channels and platforms 

• Create and implement tracking and tagging elements across varying campaign assets 

• Manage multiple client budgets across multiple service lines, channels and platforms with tight leniency 

• Collaborate with strategic leads to develop strategies when building out campaigns 

• Manage campaigns across multiple platforms including, but not limited to: Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors 

• Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations 

Required Qualifications: Healthcare Marketing Background Preferred  

• 3-5 years online marketing experience, demonstrated success in audience-targeted online media and lead generation media 

• Ability to execute campaigns from discovery to completion including creation, upload, optimization and reporting across multiple channels and platforms 

• Confident user of Google Ads, Facebook / Instagram Ads / Meta Business Manager, LinkedIn Ads, LookerStudio, MS Office (strong Excel knowledge required), and Google Suite - Additional platforms preferred 

• Strong analytical abilities, comfortable reviewing data and reports to make educated decisions 

• Ability to explain complex situations to internal stakeholders. 

• Experience managing digital media budgets of $1MM per year for multiple clients, primarily in the direct-to-consumer or HCP areas 

• Experience operating in a fast-paced environment and ability to prioritize accordingly at significant scale