What are the responsibilities and job description for the Omnichannel Data Operations Analyst position at Definitive Healthcare, US?
Location Preference: New Jersey or Massachusetts
Key Responsibilities:
- Define and implement measurement plans with external agencies, develop reporting frameworks, and provide monthly analysis.
- Respond to stakeholder requests for custom reports and analysis.
- Conduct post-campaign analysis with the Advanced Analytics team to measure ROI.
- Liaise between Omnichannel Marketing team and agencies, ensuring adherence to methodologies and business rules.
- Coordinate and align data requirements, KPIs, and report designs.
- Validate agency reports and reconcile against other data sources.
- Onboard new omnichannel data with Data Governance and IT teams, define business rules, and regularly validate data.
- Act as SME for data definitions and business rules.
- Identify trends, opportunities to optimize media spend
- Work with Dashboarding team to ensure accurate data visualization and adherence to measurement plan
- Support A/B testing and experiment tracking.
- Align with marketing teams on goals
- Provide campaign data to Advanced Analytics team as needed.
- Stay updated on best practices, improve reporting processes, and identify new data sources and measurement approaches.
Qualifications:
- Minimum 5 years of experience in a Business Intelligence, Business Analyst, Marketing Analytics, or similar role
- Prefer candidates with experience in the Pharmaceutical or Life Sciences industry
- Experience working with marketing datasets and metrics across multiple channels (email, display, TV, social media, search, etc)
- Knowledge of SQL and relational database structures
- Strong project management skills & verbal and written communication skills.
- Excellent documentation skills with a keen attention to detail.
- Proven abilities to mine data, identify data errors and bubble up insights that are actionable
- Ability to move easily between technical activities and communication with business stakeholders
- Experience working with business owners in defining analysis objectives and data requirements
- Ability to organize business requirements into functional specifications for technical teams
- Attention to detail and thoroughness in data and presentation review
- Superb personal time management skills, highly organized, have the ability to multi-task, prioritize workload and meet deliverables
- Working knowledge of visualization tools such as Tableau, Qlik, Power BI preferred (not required).
