Senior Product Marketing Manager

Your challenge:  

If you are energized by the thought of teaming with key stakeholders including lead generation; corporate marketing; product management; and sales/sales enablement to transform client value into revenue-driving solutions, then this is the role for you. The Senior Product Marketing Manager plays a key role in bridging the gap between the product development teams and the market. The primary responsibility is to ensure that the product’s value proposition, messaging, and positioning resonate with the target audience, ultimately driving product adoption and business growth. 

Reporting to the Director of Product Marketing, you will develop effective market-facing content; plan and execute optimal go-to-market strategies; and provide data-based market insights and analysis to help move the needle in a high-visibility area of our business.  

You will apply your data gathering and analytical skills; critical thinking bent; and subject matter expertise to drive cross-functional collaboration with leadership to create revenue-impacting tools, content and guidance.  

 Your Focus:  

Product Positioning and Messaging 

• Create and refine the product’s messaging framework to clearly define its unique selling points, benefits, and differentiators and that articulates buyer-specific value propositions.  

• Ensure that product messaging aligns with the brand and is consistent across all customer touchpoints (website, sales materials, etc.). 

• Collaborate with product teams to ensure the product meets customer needs and that the messaging accurately reflects the value it delivers. 

Content Development and Thought Leadership 

• Develop engaging demand generation and sales enablement content for all phases of the sales funnel to support penetration and conversion programs  

• Lead articulation of ROI story for client buyer and influencer personas 

• Ensure that all market-facing content is anchored in defensible differentiation 

• Develop compelling content, including whitepapers, eBooks, and videos that demonstrate thought leadership and product expertise 

Market Insights and Analysis  

• Inform all aspects of go to market with primary and secondary market research; competitive landscape assessment; and industry analysis  

• Identify life science industry trends and dynamics, providing analysis and positioning for both internal stakeholders and clients  

• Partner with product management to provide insights on client adoption to inform new tools, investments and programs    

Go-to-Market  

• Lead cross-functional teams in developing and executing launch or release strategy and plan; ensuring launch readiness; and post-launch monitoring and reporting  

• Partner with product management to devise and execute release communication strategy, and provide market and data inputs to prioritize product roadmap investment  

• Partner with sales enablement on training including product launch; value proposition; and competitive differentiation  

Customer Advocacy and Feedback: 

• Engage with key customers and stakeholders to gather feedback on the product and market trends. 

• Identify product champions and leverage customer success stories to build case studies, testimonials, and references. 

• Work with customer success teams to understand customer satisfaction and retention metrics, ensuring that marketing strategies align with customer needs and challenges. 

Qualities:  

• Strong analytical and quantitative skills; ability to synthesize large amounts of data into coherent recommendations  

• Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including clients, sales teams, and executives  

• Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders 

• Strong written and verbal communication skills; with the ability to synthesize and simplify complex information  

• Ability to write/edit persuasively, clearly and succinctly 

• Ability to perform in a fast-paced, deadline-driven environment  

 Requirements:  

• 5 years of product marketing experience at the senior level 

• Preference given to those with experience product marketing in the pharmaceutical, biopharma, or biotech industry   

• Bachelor’s degree in business, marketing or equivalent; MBA 

• Experience managing product and market research programs