Job Description
Job Description
Benefits :
- Dental insurance
- Vision insurance
- Bonus based on performance
- Employee discounts
- Health insurance
- Paid time off
- Wellness resources
- 401(k)
About Degree Wellness :
Degree Wellness is the premier self-care experience. We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.
Position Overview :
Degree Wellness is the franchisor of a boutique wellness brand that is in hyper-growth mode. We are opening franchise locations across the country, and need a hardworking, collaborative, get-it-done individual to lead our marketing efforts.
This role encompasses a wide range of responsibilities, including managing national marketing agencies, supporting franchisees, helping to shape brand equity and aiding the brands performance marketing efforts. We operate in a fast-moving, startup-like environment with lots of responsibility and growth for those who can handle it. We need a Marketing professional who is a self-starter, clear communicator, and can juggle multiple competing priorities. Please note that we are a B2C brand with a female-focused voice and value such experience.
If you feel up for the challenge, were excited to learn more about you and to tell you more about this opportunity.
Responsibilities :
Own all franchisee-focused marketing efforts, including but not limited to :Project manage agency partners to ensure they are achieving the best marketing outcomes for our franchise partners
Own the onboarding of marketing-related deliverables for new franchisees, in coordination with agency partners and internal technical colleagues (i.e. website landing page, social media accounts, grand opening marketing plan etc.)Train and educate franchisees on pre-sales marketing plan and strategyDevelop marketing playbooks to help franchisees execute local, grassroots marketing effectivelyManage the brands email marketing strategy and executionSupport daily marketing requests including design item requests & approvalsTest, track, and analyze traditional and digital marketing campaign performanceConduct marketing calls and presentations with franchiseesManage franchisee communications and public relationsCollaborate with design and development teams on new website launchManage marketing assets and collateral to brand standardsDevelop and manage social media content calendar including content development, in conjunction with the brands Social Media ManagerAssist in the creation and implementation of a customer loyalty programLead the relationship with national marketing agencies to help drive traffic and ROAS for franchise partners, while also guiding creative direction, social media strategy, and asset productionOwn Monthly Newsletter and Limited Time Offer (LTO) calendar, including planning and all elements of executionAct as a brand advocate to all stakeholders internal and externalRequirements :
Bachelors degree in marketing, advertising, or business-related fieldFranchise experience (min. 1 years)Agency experience (min. 2 years)Experience working in B2C businessesWell-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media)Ability to oscillate between contributing to the brands performance, engagement and brand marketing efforts.Proactive and detail-oriented with a desire to learnAbility to establish effective and positive working relationships with a diverse group of people at many professional levelsProven project management experience and the ability to prioritizeProven analytical skills with the ability to work autonomously in a fast-paced environmentComfortable implementing structure and process in an entrepreneurial environments where it may not existExcellent verbal and written communication skills to foster collaboration with FranchiseesWillingness to present publicly at meetings, during webinars and conferencesProven ability to multitaskProficient in Canva and Microsoft OfficeOther Considerations :
5% travel (including training at HQ in Jacksonville, FL)This is a remote position.
