What are the responsibilities and job description for the Content and Marketing Specialist position at DeKalb County Government?
Make a difference in DeKalb County!
Beautiful DeKalb County is Georgia’s fourth largest county with an estimated 759,297 residents calling it home. It encompasses a portion of Atlanta; the cities of Avondale Estates, Brookhaven, Chamblee, Clarkston, Decatur, Doraville, Dunwoody, Lithonia, Pine Lake, Stonecrest, Stone Mountain, Tucker; and several unincorporated areas. DeKalb is the headquarters of some of the country’s most prominent businesses and organizations including the Centers for Disease Control, the American Cancer Society, Emory University, and Agnes Scott College. There’s so much to see and do here – discover for yourself by visiting www.DiscoverDekalb.com.
Are you the one?
DeKalb County Government is seeking an experienced Content and Marketing Specialist. Following are job duties and qualifications:
- Develops content strategies and campaigns; creates compelling written content, including press releases, speeches, blogs, newsletters, and marketing collateral; and develops storytelling strategies that highlight County programs, services, and successes; and supports messaging for key initiatives, ensuring alignment with the CEO’s priorities.
- Manages marketing campaigns; develops and implements strategic marketing initiatives to promote County programs, events, and services; monitors, tracks, and reports on campaign effectiveness, and applies data-driven insights to refine future strategies; and oversees the development of branded materials for marketing and outreach.
- Collaborates on internal and external communications; assists in crafting public-facing messages for crises, emergencies, and major announcements; supports internal communication efforts, including employee newsletters, leadership updates, and town hall messaging; and coordinates with the design team to integrate visuals into written content.
- Creates and manages content; develops content strategy aligned with County goals; writes and edits various content formats; and maintains content calendar and editorial schedule.
- Performs SEO and content optimization; applies software platforms; optimizes content for search engines; and monitors and improves content performance.
- Optimizes content distribution and promotion; develops a multi-channel distribution strategy; implements email marketing campaign; and collaborates with influencers and industry partners.
- Performs analytics and reporting; sets up and monitors content performance metrics; generates regular reports on content effectiveness; and presents findings to stakeholders and team members.
Minimum Qualifications:
Bachelor’s Degree in Public Relations, Communications, Marketing, Journalism or a related field required; five years of experience in content development, public relations, marketing or a related field; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Specific License or Certification Required: Must possess and maintain a valid Georgia driver’s license.
Rewards of working with DeKalb County…
In addition to gratifying work as a public servant, DeKalb County offers a highly competitive total rewards package. We offer:
- Competitive salary
- Hybrid defined benefit/defined contribution pension plan
- Health care insurance plan options including a traditional HMO, POS & HSA
- Dental and vision insurance options
- Basic Life Insurance benefit of 2.25 times an employee’s annual salary rounded up to the next $1,000
- Flexible Spending Account Plan
- Employee Assistance Program
- Deferred Compensation
- Peach State Credit Union
- 11 Paid Holidays
- Paid Leave - 13 days sick leave and a minimum 15 days of annual leave per year
Take the best next step – APPLY NOW! Send your resume to Dorice Bostic, Human Resources Generalist, Senior at: dbostic@dekalbcountyga.gov
We look forward to working with you!
DeKalb County is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the County will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Job Type: Full-time
Pay: $52,266.00 - $84,148.00 per year
Ability to Relocate:
- Decatur, GA 30030: Relocate before starting work (Required)
Work Location: In person
Salary : $52,266 - $84,148
