What are the responsibilities and job description for the Social Media Content Specialist position at Del Grande Dealer Group?
Join Our Team!
Do you love cars? Are you creative and passionate about social media? Do you thrive in a collaborative environment where you can amplify a brand’s voice and connect with a diverse audience? We want you to be part of our team!
As our Social Media Content Specialist, you'll be the driving force behind building our online presence and engaging with our community across multiple social media platforms. This is your chance to craft compelling stories, promote exciting events, and showcase our vibrant company culture while staying true to our brand’s values.
Location: On-site in San Jose, CA.
Please include a reel or portfolio links with your application.
What You'll Do:
Content Creation & Management:
- Develop and post engaging content on platforms like Facebook, Instagram, X, LinkedIn, and TikTok.
- Capture photos and videos at DGDG Does Good events, on-site inventory, and daily company activities.
- Manage the content calendar to ensure a steady flow of consistent and timely posts.
Audience Engagement & Growth:
- Monitor social media analytics to track performance and discover areas for improvement.
- Foster an interactive community by responding to comments, messages, and inquiries.
- Use tools to measure audience growth, engagement, and campaign success.
Brand Reputation:
- Write thoughtful responses to reviews, engaging with our customers and community.
- Escalate any negative feedback to the leadership team to ensure timely resolutions.
Organic Content Strategy & Advertising Support:
- Create and optimize organic social media content that complements our advertising efforts.
- Collaborate with the marketing team to align organic content with paid campaigns for a seamless brand presence.
Brand Messaging & Strategy:
- Keep DGDG’s brand voice consistent across all platforms while aligning with marketing goals and company values.
- Work closely with the marketing team to produce content that drives brand awareness, sales, and customer engagement.
- Stay ahead of trends and provide fresh insights to enhance our social media presence.
What We're Looking For:
- 2-4 years of social media management experience, ideally within the automotive industry or retail.
- Strong proficiency in Facebook, Instagram, X, LinkedIn, and TikTok, plus experience with social media management tools.
- Skilled in META Business Suite.
- A genuine passion for the automotive industry.
- Exceptional writing, communication, and content creation abilities (photo, video, and copywriting).
- Basic knowledge of content creation tools (e.g., Canva, CapCut, Adobe Creative Suite) is a plus.
- Experience with influencer marketing and collaborations is highly desirable.
If you’re ready to bring your creative energy to an exciting and dynamic team, we want to hear from you!
Salary: $55-$75K/annually
Industry Leading Benefits:
- Values-driven culture & team built on integrity, caring, performance & efficiency.
- Continuous career development & advancement opportunities.
- Comprehensive benefits package (Medical, Dental, Vision).
- 401k with company match.
- Employee Assistance Program with free telemedicine & mental health resources.
- Exclusive Employee Vehicle Purchase Program with a 3-Year Service Maintenance Package.
More about DGDG:
The Del Grande Dealer Group (DGDG) is the largest family-owned automotive group in the Bay Area. Our team is over 1,000 strong & growing. We’ve been named a Bay Area News Group Top Workplace for 14 consecutive years (not to mention being named a Top Workplace USA in 2020). Our enthusiastic & courteous team, award-winning culture, combined with our cutting-edge technology, provide guests with a one-of-a-kind, “best-in-class" dealership experience.
DGDG's 4 core values of Integrity, Caring, Performance, & Efficiency have stood at the cornerstone of our success. Our shared passion for training, teaching, recognition, reward, & promotion produce results that set us apart. “Be happy” is much more than a slogan. It’s a way of doing business. We pride ourselves on making our guests & our team members exceedingly happy. And we’d be happy if you joined us!
DGDG takes your privacy seriously. You can learn more here: DGDG Privacy Policy*.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
*www.dgdg.com/privacy-policy/
Salary : $55,000 - $75,000
