What are the responsibilities and job description for the eCommerce & Omni Paid Media and Content Associate position at Del Monte Foods?
Company and Position Information :
Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte, Contadina and College Inn. Our premium-quality meal ingredients, snacks and beverages can be found in six out of ten U.S. households.
At Del Monte Foods, we believe in supporting one another. In helping our people shape their own careers - in letting them grow outward, upward and across disciplines. We are tending to the greater good, providing accessible, nourishing, great-tasting food for all. We are Del Monte Foods - Growers of Good.
The salary range for this role is :
61,856.53 - $102,030.75
Responsibilities :
The eCommerce / Omni Paid Media and Content Associate will partner with their Manager and Sales Leads to accelerate eCommerce growth through retail media tactics like paid search and display marketing and best in class digital shelf content. Incumbent will lead paid search strategy and own the hands-on execution, performance and optimization of paid search and display campaigns on several key retailer.com, pure play and / or delivery platforms e.g. Amazon, Instacart. They will serve as our Search Subject Matter Expert (SME) to author and execute paid and organic strategies, stay up to date on new tactics and features offered on retail media platforms, support content creation and optimization, and they will apply processes and measurement to ensure success.
This is a remote / home office-based position that can be in any of the following states : AR, CA, CO, FL, GA, IL, IN, MI, MN, NC, NJ, NV, NY, OH, PA, TN, TX, VA, WA, WI. Office accommodation can also be made should the candidate prefer a
hybrid work schedule from either our Walnut Creek, CA or Pittsburgh, PA office.
eCommerce / Omni Search and Display Media
- Partner with the Omnichannel Activation team to bring the company's overall brand and category strategy to life through retail search and display marketing campaigns
- Partner with the Omnichannel Activation team to build and execute against search and display budgets set for each retailer and category, with heavy focus on Amazon
- Monitor and maintain paid search and display campaign budgets, pacing, bid adjustments and platform rules for select accounts
- Manage the execution of campaign set up, maintenance and proactive optimizations across campaigns, leveraging different ad types to deliver on campaign objectives
- Work alongside eCommerce Senior Analyst to understand and action key insights on performance optimization opportunities
- Partner with eCommerce Business Development Managers to understand account and assortment priorities, ensuring parallel execution; and provide support for ongoing business reviews by sharing media campaign performance, learnings and optimization ideas
- Perform regular audits of items being advertised, item-level performance and facilitate updates across campaigns
- Analyze retailer keyword performance to optimize organic and paid search performance at assigned accounts
- Regularly connect with retail advertising and platform partners to better understand each platform's capabilities, shortfalls, executional best practices and advocate for test & learn opportunities
- Support the creation of presentation materials to share content and paid media results with the broader organization.
Content
Other Responsibilities
Del Monte Foods Leadership Behaviors :
As leaders we :
Ground Our Teams
Connect our teams to a clear strategy.
Provide the support our teams need for success.
Hold ourselves and our teams accountable.
Create the Climate
Solve problems together with our teams.
Enable smart risk taking.
Empower our teams to make decisions and take action.
Nurture the Good
Are intentional about building trust.
Lead with empathy.
Grow and develop our teams.
Qualifications :
WE OFFER : Competitive salary.
Comprehensive benefits package including Medical, Dental, Vision, and 401(k).
Please be advised that your application is not complete until you fill out, sign, and submit an Application for Employment for a specific position for which Del Monte Foods is actively recruiting. Your application must reflect that you possess the required qualifications for the position.
No sponsorship is available for this position.
No agencies or 3rd party vendors.
Salary : $61,857 - $102,031
