What are the responsibilities and job description for the Brand Manager - Luxury position at Delicato Family Wines?

Work LocationDelicato Vineyards Napa

Position Purpose

Under little or no supervision and acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato’s annual and long-term financial goals.

Essential Duties

Advocates for brands by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. Leadership
Develops 5-year strategic brand vision and plans for long-term growth
Owns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners
Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
Works closely with Supply Chain optimize forecasting based on accurate marketing and sales trends / plans
Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
Manages the recommendation of products and pricing utilizing data and insights
Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
In conjunction with Finance Team, evaluates Agency Brand P&Ls, price / volume / mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet
Acts as the creative force and the passionate brand ambassador to internal and external constituents
Manages and channels brand activities in trade marketing, public relations, creative functions, and event management
Manages and oversees line extensions and product launches
Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
Manage timely and cost-effective strategic brand relationships with outside agency partners
Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales

Leadership and Team Culture

Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met

Manages company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect

Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies

Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations

Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives

Monitors performance and regularly communicates with direct reports to achieve mutual understanding and desired results

Partners with immediate manager to determine staffing needs; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectives

Provides employees with a safe, healthy, and rewarding work environment; ensures delivery and completion of monthly safety topics

Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change

Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation

Addresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriate

Ensures compliance and consistent application of company policies, initiatives, and decisions

Coaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies

Non-Essential Duties

Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

Other duties may be assigned

Minimum Requirements

Education and Experience

B.S. or B.A. required, MBA preferred

4 years marketing experience in the U.S. table wine industry and / or top tier CPG company

1 year of leadership or progressive responsibilities

Wine industry experience preferred

Knowledge, Skills, and Abilities

Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions

Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response

Considerable knowledge of table wine styles and winemaking principles

Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience

Impeccable written, verbal, and large group presentation skills

Strong Microsoft Office skills

Familiarity with Nielsen and other data source reporting

Comfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insights

Attention to detail, ability to multi-task and to take initiative

High energy with an entrepreneurial drive to succeed

A passion for wine and the industry

Certificates and Licenses

N / A

Working Conditions

Office Environment. Some travel required including event activation.

Work Standards

Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships

Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner

Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training

Follows all Company policies and procedures

Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

California Pay Transparency Disclaimer : This is a Exempt position. The pay range for this position is $109,274.88 to $171,050.16. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.

Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

Delicato Family Wines is an Equal Opportunity Employer.

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Salary : $109,275 - $171,050

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