What are the responsibilities and job description for the VP DTC Membership position at Delicato Family Wines?
Work Location Geyserville
Position Purpose
The VP DTC Membership drives growth, engagement, and retention for our membership program, aligning it with established objectives and revenue goals. This role develops and executes strategies to enhance member satisfaction, foster loyalty, and deliver measurable value through innovative experiences and data-driven decision-making. Collaborating across teams, the VP ensures the program evolves with industry trends, optimizing profitability and lifetime member value while strengthening brand connections with our members.
Functional Responsibility
- Oversees, directs, and manages activities and the leadership team's performance in areas of responsibility
- Drives and models company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions
- Communicates the company's vision and mission; develops and implements the strategies that guide the direction of the business in areas of responsibility
- Identifies, analyzes, and drives the competitive landscape, opportunities for expansion, customers, markets, new industry developments, best practices, standards, etc.; maintains awareness of regulatory changes to ensure compliance and continually improve operations
- Owns and oversees the development of the rolled-up budget, and conducts financial planning and analysis to ensure budget and other financial goals are in line with business strategy
- Directs the optimization of resources and results; collaborates with cross-functional leaders to position and integrate business functions and remove obstacles to accomplish key objectives and high impact initiatives
- Drives strategic alignment, guides leadership team, and works cross-functionally in the development of staffing plans; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve the company's goals and objectives
- Promotes and ensures a safe and healthy work environment for all employees
- Aligns leaders on change initiatives, leads the way, and prepares the company for success in a continually changing environment
- Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
- Ensures that employee issues, concerns, and complaints are handled in accordance with company policies and applicable legal advice for clear, consistent messaging and resolution
- Ensures compliance and consistent application of company policies, initiatives, and decisions
- Inspires, guides, and develops direct reports; identifies and mentors successor; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies
Essential Duties
Non-Essential Duties
Minimum Requirements
Education and Experience
Knowledge, Skills, and Abilities
Certificates and Licenses
Working Conditions
Work Standards
Additional Comments
Management retains the discretion to add to or change the duties of the position at any time.
California Pay Transparency Disclaimer : This is a Exempt position. The pay range for this position is $151,842.72 to $237,497.52. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.
Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more
Delicato Family Wines is an Equal Opportunity Employer.
Salary : $151,843 - $237,498
