What are the responsibilities and job description for the Manager, Digital Activation L5 position at Della Infotech, Inc.?
Duties : We're a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. Today our team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination. Reporting to the Digital Director, North America, we have a role for a Paid Social Manager to join our agile, creative and resourceful In-House Paid Social team. The team merges the art and science of paid media and creative content to optimize multi- million-dollar campaigns and drive tangible business results on social platforms across a set of US and Canada brands. Based in our New York Offices and working hand and hand with the Central Media Team (CMT) and brand management teams, the role will be wide and varied which means you will be liaising with a large number of both internal (e.g. brand, ecommerce, measurement, etc.) and external (e.g. media, talent, creative agency) stakeholders, therefore exceptional communication and organizational skills will be key. Responsibilities : Creative and Media Management : - Manage paid social strategy and assist with digital activation for a set of portfolio brands - Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various stakeholders, budget tracking, creative optimization and cross-partner collaboration -Support digital media strategy across our brands, including audience evaluation and synergy opportunities, as well as leveraging data to inform the proper investment across all digital subchannels -Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital -Full-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiatives - Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations -Ideation of social media and digital innovation and learning agenda across portfolio, brands, and media partners -Grow paid social associate, provide support and insight to help sharpen their expertise Measurement, Data and Analytics : -Leverage data-driven insights to inform planning and optimization for future media and content strategies - Help lead testing and analysis of digital campaign performance metrics, using internal analytics and ROI measurement tools to make strategic decisions and meet business goals
Skills : Required : -3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channels -BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics -Expert Excel skills and a comfort with pivot tables -Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights / Business Manager, Pinterest, etc. -Proven ability of managing a large volume of projects and requests, while knowing how to prioritize workload -Confidently present strategic plans and learnings to several stakeholders, both internal and external - Deep analytical abilities, especially with respect to experimental design and analysis Preferred : -Knowledge, love and thirst for social digital data and the impact it can have on the business -Understanding of basic business and marketing strategy, inclusive of eCommerce and CRM -Work with large data sets -Demonstrated critical thinking ability -Excellent verbal and written communication skills -Confidently lead debrief sessions, often to a senior audience -Self-starter who is comfortable with a rapidly-changing environment -Energetic, relentless drive to succeed, TEAM player -Used to working with a variety of stakeholders and building relationships
Education : Bachelor's degree plus experience in social media activation, preferably in alc bev category Additional info : Bachelor's Degree is highly preferred Possibility of extension : as of now no Work type : hybrid 3 days onsite and 2 days remote. day shift 8 am to 5 pm Travel : no. Interview : 2 round Zoom interview Start ; ASAP All other information in JD
Required Skills : EXCEL,SELF-STARTER,TEAM PLAYER,DIGITAL MARKETING,PIVOT TABLES,
Additional Skills : MARKETING STRATEGY,ADVERTISING,STATISTICS,MARKETING,SELF MOTIVATED,ORGANIZATIONAL SKILLS,PAID MEDIA,MEDIA STRATEGY,ROI,DIGITAL CAMPAIGN,METRICS,DIGITAL MEDIA,BUDGET,OPERATIONS,EXPERIMENTAL DESIGN,CRM,
Minimum Degree Required : Bachelor's Degree
Hours Per Day : 8.00
Hours Per Week : 40.00
Languages : English( Speak, Read, Write )
Department : DJ8321 : Media & Digital Diageo North America, Inc
Job Category : Marketing
