What are the responsibilities and job description for the Media Buyer Job at Della Infotech in Santa Monica position at Della Infotech?
Content Summary : Media Buyer at Santa Monica, for Della Infotech Duties :
- Open to candidates based in NY, LA or Philladelphia
- Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
- Liaise with label planning teams to develop media strategies and campaigns
- Execute, manage, and optimize digital media campaigns to maximize conversion value
- Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
- Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
- Possess strong technical understanding of programmatic audience buying
- Understand pixel implementation on websites for data collection and conversion tracking
- Identify target audiences and analyze their characteristics, behaviors, and media habits.
- Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
- Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
- Research and record trends, innovations, and changes that affect media buying
- Aid in educating the digital & marketing teams on best-practices and data driven techniques
- Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
- Implement test initiatives such as landing page, A / B testing, multivariate testing, offer testing, as needed
- Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions
Skills :
Education :
Schedule Notes :
Required Skills : DIGITAL ADVERTISING,FACEBOOK MARKETING,MEDIA BUYING,MEDIA PLANNING,
Additional Skills : DATA COLLECTION,SHOPIFY,EXCEL,DIGITAL MEDIA,MICROSOFT WORD,BILLING,DATA ANALYSIS,GOOGLE SUITE,MICROSOFT POWERPOINT,
Minimum Degree Required : Bachelor's Degree
Hours Per Day : 8.00
Hours Per Week : 40.00
Languages : English( Speak , Read , Write )
Department : US1C0266 : US1C-US1C0266_Global Mkt_US Media Buy Central Ops Global
Job Category : Marketing
