Sr. Director Marketing

Purpose of Position : Senior Director of Marketing oversees the development and execution of Marketing and Innovation strategy and annual plans for both Del Monte and Mann packing brands ensuring optimal utilization of budget, and leading product Innovation from conception and validation to in market execution.Accountabilities : Consumer Understanding, Concept Development and Targeting – This individual will be responsible for overseeing Research and Insights’ efforts in collaboration with the Director of Insights & Analytics and aim to uncover actionable and important consumer and customer insights that can be leveraged and translated for ideation and for story-telling to the consumers and customers.Marketing Strategy- This individual will need to define “branding” within the product category, determine where to play, who to serve and how to win.Brand Management / Activations – This individual brings marketing strategies to life via the implementation of integrated marketing communications and activations to generate awareness, trial and adoption. Branding needs to be reflected via packaging, labels, story telling, and merchandising. For the “big ideas”, we need to take into account lifecycle management behind these ideas and develop a plan to support them.Innovation & NPD - This individual will determine the innovation strategy and pipeline anchored in consumer insights, will ensure the implementation of the innovation process from conceptualization to launch, and will develop consumer communication / activation strategies considering key channels.Customer Marketing – This individual must develop an exciting consumer proposition while assisting sales leaders in positioning each opportunity to their customers. The goal is to de-commoditize the produce category with compelling insights and selling points to command higher margins.Financial Delivery – This individual will monitor the overall contribution of each marketing & innovation initiative to the overall category, ensuring brand affinity and driving higher profitability via innovation. This role involves close collaboration with finance, operations, and sales to set strategic plans for long-term and annual goals.Functional Leadership & Development – Build and shape a highly-effective, world-class Marketing and Innovation Organization by hiring, training, motivating, and setting leadership direction for all direct reports and peers globally. Review and enhance all marketing processes, measurements, and information systems that enable the overall Marketing function to operate effectively.Design and review the Marketing department’s budget.Build relationships with media and stakeholders through creative PR strategies.Monitor all marketing campaigns and improve them when necessary.Prioritize marketing projects and allocate resources accordingly.Minimum Skills Required : Minimum 10-15 years' experience in Marketing with at least 3 years at a senior level, preferably in CPG or Produce companies.Preferred : Bi-lingual : Spanish and English.Bachelor's Degree (Marketing, Business, Communications, Engineering or any related field). Preferred MBA.Brand Management : Consider candidates with experience in CPG Foods, Produce, Fresh Products, or nutrition. Start-up experience is valuable for demonstrating a faster-moving, entrepreneurial mindset.Innovation / NPD – Proven experience developing new brands / products from concept to market launch. Understands the importance of a robust innovation development process using consumer research and financial markers for critical decisions.Complete Marketing Toolkit – Experience across the traditional marketing mix, with demonstrated results in Positioning, Brand Management, New Products / Innovation, PR, Advertising and Media, Trade / Customer Marketing, Local Promotion, and Events. Digital Marketing experience is valuable.Sales Capabilities / Customer Marketing – Experience collaborating closely with Sales to support new item introductions and contribute to business meetings with retail customers.Functional Development – Experience hiring, training, and developing a high-performing team of Marketing and Brand talent, and motivating other functions with the “voice of the consumer.”

• Please note : This position does not qualify for relocation expenses.
• DEL MONTE FRESH PRODUCE IS AN EEO / AA / V / H#J-18808-Ljbffr