US E EA - Portfolio Marketer/Strategic Marketer – Financial Services Marketing Leader

If you’re a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte’s powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

Recruiting for this role ends on April 15, 2025

In this role, you’ll contribute to the growth and development of the organization in a variety of ways. Every day you’ll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape—and find new opportunities within it.

Work you’ll do:

• Develop marketing strategy and drive prioritization of marketing and communications campaigns with a focus on maximizing competitive differentiation and driving growth for the FS (Financial Services) industry
• Drive the marketing planning process, including discussions with industry leadership and key stakeholders around business priorities
• Create and deliver executive-level presentation materials for senior leadership that convey impact, surface challenges, and gain consensus on the opportunities ahead
• Own overarching core messaging frameworks and develop positioning, messaging, and ROI strategy
• Lead market analysis (competitive, trends and white space) and make recommendations to business stakeholders
• Own overall channel strategy specific to the industry to drive growth of the business
• Work closely with business stakeholders to shape research, content, and insights agenda aligned to key business issues and client needs
• Create audience management strategies that prioritize buyer targeting and client journey development with a focus on digital strategies to expand reach to target audiences, acquire contacts, and nurture and convert leads for sales readiness
• Build external marketplace relationships aligning to priority business issues with national industry associations, trade publishers and third-party event producers to optimize Deloitte’s position in the market across channels. Negotiate favorable terms and measure ongoing impact
• Collaborate with marketers aligned to offerings, sectors, and geographies to integrate content and marketing strategies, delivering One Deloitte to our clients
• Align with portfolio marketers and campaign marketers on the successful delivery of sector marketing campaigns that are on-time and on-budget
• Mentor and develop team members, virtually
• Lead operation, budget, and talent processes for the FS industry marketing team
• Contribute to the broader Deloitte Marketing Excellence organization by leading strategic initiatives and assuming additional management responsibilities as business needs change

The team

Deloitte’s Marketing Excellence team combines the power of Deloitte’s brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Marketing Excellence is the partner that can transform big ideas into big impact.

The successful candidate will possess:

• Prior experience leading and managing a team in a virtual environment and matrixed organization with demonstrated ability to take initiative
• Dynamic leader with strong problem solving and persuasive skills with the ability to gain consensus through influence and pivot when warranted
• Ability to manage multiple complex projects concurrently
• Advanced proficiency in digital marketing strategies such as lead acquisition and lead nurture; and account-based marketing
• Conceptual, strategic, and tactical thinker who can balance innovative approaches with business priorities
• Compelling executive presence, professional client service manner, and can interact with all levels of management
• Demonstrated proficiency in facilitating, delegating, and motivating cross functional groups or activities
• Lead junior team members, providing guidance and feedback to support their growth and development. Coach others on their career development aspirations and facilitate new connections for your Coachees to expand their own network and broaden their understanding of the organization

Qualifications:

• 15 years of experience in marketing, with a focus on marketing strategy and planning
• B2B marketing experience, with an emphasis on cutting-edge digital marketing strategy
• Prior experience in marketing to Financial Services companies (preferred)
• Undergraduate degree in Marketing or related discipline
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Understanding of Agile methodology and experience in Workfront are preferred
• Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve
• Limited immigration sponsorship may be available

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $130,900 to $241,000.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Information for applicants with a need for accommodation:

https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

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