What are the responsibilities and job description for the Delphi-US is hiring: Digital Media Marketing Manager (Broadcast/Streaming) in Ne position at Delphi-US?
Job Title : Digital Media Marketing Manager (Contract) - Job#4394
Location : NYC or DC / MD
Job Description :
Our client with offices across the globe has an immediate requirement for a Digital Marketing Manager to join their team either in New York City or the DC area. The selected candidate should have proven experience supporting digital marketing campaigns within broadcast or the cable network industry. This role will be responsible for managing top brands, planning off air media campaigns, launching new properties and finely tuned management skills.
Responsibilities :
- Project manage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes.
- Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing / creative briefs, managing the execution of marketing campaigns and managing marketing / communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
- Work closely with Art Director to insure all relevant information needed for a job is input into job tracking software including sizes / specs / delivery.
- Manage and track budgets to insure creative and production are on target with client budget parameters.
- Analyze effectiveness of campaigns and report back to team on successes and key findings.
- Oversee project work-flow of creative assets; ensure revisions are accurately made; communicate job changes and budget.
- Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as : press, international, affiliate sales, ad sales) and business units (Including : on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
- Coordinate execution of partnerships with external marketing partners
- Devise and implement campaign strategies (incorporating relevant program production / program development insights) and development timelines, working closely with creative counterpart and media strategy / promotion group, supervisor and senior management.
- Provide strategy direction, clear feedback and key deliverable information to internal and external resources
- Work seamlessly with digital, social media and press on communication plans and deliverables.
- Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
- Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
- This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.
Required :
Delphi-US is a national recruiting firm based in Newport, Rhode Island. We specialize in IT, Engineering and Professional Staffing services for organizations from Main Street to Wall Street. Our mission is simple : To connect great people to great companies. We accomplish this with a proprietary skill-based and cultural matching process that results in higher qualified submissions along with increased interviews and offer rates. You'll find our team is friendly, professional and ready to advocate on your behalf, armed with industry trends, an understanding of employer needs.
