SEO Manager - Self Defense Industry

Is your current gig just not enough? Are you ready to transform your career and make Mondays something to look forward to? 

Join us as an SEO Manager and chart our path to unparalleled organic growth. If you have over 5 years of experience in SEO and a passion for crafting innovative strategies, this is your chance to let your technical prowess shine. 

You'll take charge of creating and executing cutting-edge SEO roadmaps that elevate our brand, working closely with a dynamic, positive, and get shit done team. Your strategic vision and hands-on expertise will be key in driving high-impact projects, collaborating with cross-functional teams, and steering both strategy and execution. 

We’re looking for a proactive, confident leader who thrives in a fast-paced environment. While we don’t expect you to walk on water, we do seek someone who can expertly balance leadership, technical skills, and tactical implementation. If you’re ready to make a significant impact, take our SEO efforts to the next level, and propel our brand to new heights, we’d love to connect with you!

Essential Duties and Responsibilities:

• Develop and execute the organization's search engine optimization strategy, ensuring alignment with business goals and digital acquisition objectives.
• Own and lead the end-to-end execution of key SEO initiatives, directly implementing technical optimizations and content enhancements.
• Manage and contribute hands-on to all aspects of SEO, including technical SEO, on-page optimization, and off-page strategies.
• Lead the SEO team and own the SEO agency relationship, ensuring projects are executed quickly, efficiently, and to the highest standards.
• Roadmap, build business cases, and manage the implementation of SEO initiatives across multiple departments and stakeholders. 
• Optimize website structure, performance, and architecture for search engines, ensuring best practices are met for crawlability, indexability, site speed, structured data, and Core Web Vitals.
• Conduct deep-dive keyword research, competitive analysis, and ongoing technical SEO audits to identify growth opportunities and areas for improvement.
• Work closely with developers to implement technical SEO recommendations, schema markup, sitemaps, and structured data improvements.
• Collaborate with content and creative teams to optimize existing content and ensure new content is SEO-friendly. Provide guidelines and recommendations to ensure alignment with search intent and keyword targeting.
• Leverage SEO tools (Google Search Console, Screaming Frog, SEMrush, Ahrefs, and web analytics) to track performance and optimize campaigns based on real data.
• Stay ahead of industry trends, algorithm updates, and emerging SEO technologies, ensuring the company remains at the forefront of organic search strategies.
• Provide proactive SEO leadership, ensuring cross-functional teams understand and integrate SEO best practices across the business.
• Continuously test, refine, and improve content and technical strategies to maximize organic search performance.

Required Skills/Experience: 

• 5-7 years of hands-on experience in technical SEO, preferably within eCommerce, membership, or event industries.
• Proven ability to manage and directly execute high-impact SEO initiatives for large, complex websites or portfolios.
• A Bachelor’s degree in Marketing, Business, Public Relations, or equivalent experience.
• Expertise in technical SEO best practices, including crawlability, indexation, structured data, Core Web Vitals, keyword research, content optimization, and link-building strategies.
• Experience directly implementing technical optimizations via CMS, development environments, or direct collaboration with developers.
• Proficiency in hands-on SEO execution, including working with HTML, CSS, JavaScript (as related to SEO), and CMS platforms.
• Proficiency in SEO tools such as Google Search Console, Screaming Frog, SEMrush, Ahrefs, and web analytics platforms (Google Analytics, Looker, etc.).
• Strong analytical mindset with the ability to interpret SEO data and translate insights into action.
• Project management experience, including the ability to manage multiple priorities, organize large-scale projects, and drive SEO initiatives across teams.
• Excellent communication skills, capable of articulating technical SEO requirements to both technical and non-technical stakeholders.
• Demonstrated leadership capabilities, with a track record of driving results, managing teams, managing cross-functional collaboration, and mentoring others.
• A hunger for continuous learning, innovation, and improvement in the rapidly evolving field of SEO.
• Familiarity with firearms and the 2A community is a plus.
• Demonstrates the Core Values of Delta Defense, LLC.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

This position is based at our corporate headquarters in West Bend, Wisconsin and allows for a hybrid schedule with 3 days per week in office.

Why YOU should Work at Delta Defense!

• We are a fun, fast-paced, and rewarding place to work and grow!
• Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America’s Most Loved Workplace.
• Top Workplaces USA award in 2022!
• Named on Inc. 5000 “Fastest Growing Private Companies” list 13 years in a row!
• Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!
• Milwaukee Business Journal “Best Place to Work” award 6 years in a row! 

Are you ready for a career you can BELIEVE in?

• Do you have a strong belief in the 2nd Amendment?
• Do you support the natural-born right to armed self-defense?
• Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. 

The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at https://www.usconcealedcarry.com/

Benefits information can be reviewed at: https://www.deltadefense.com/careers

PM19