Job Summary
A Senior Marketing Officer (eCommerce) is responsible for overseeing the development, strategy,
and performance of an online store's product offerings.
This role involves a combination of
product development, user experience (UX) design, marketing, data analysis, and business
strategy.
Key Roles and Responsibilities
- Define the vision and strategy for the product assortment on the online platform.
- Work closely with supplier, design, engineering, and operations teams to deliver new
product features or offerings.
Develop product roadmaps and timelines, aligning business goals with productoutcomes.
Research consumer trends, market demands, and competitor offerings.Use data insights to determine which products should be added or removed from thecatalog.
Analyze user behavior, customer feedback, and product performance metrics.Ensure a seamless and user-friendly shopping experience across all touchpoints.Oversee the design and layout of product pages, ensuring they are visually appealing,informative, and optimized for conversions.
Collaborate with UX / UI designers to enhance the customer journey on the site.Launch new products and monitor their performance post-launch.Set pricing strategies based on market conditions, competition, and margins.Analyze sales data and KPIs (Key Performance Indicators) to track product success.Iterate on products and features based on performance data.Use A / B testing and customer feedback to improve product presentation andperformance.
Coordinate with supply chain and logistics teams to ensure product availability and timelydelivery.
Work with inventory management to ensure stock levels align with demand.Conduct effective marketing promotions.Continuously test and optimize product pages, descriptions, and images to drive higherconversion rates.
Education, Licenses and Certificates :
Bachelor's degree in Marketing, Business, Communications, or any related field.Relevant Experience :
At least three (3) to five (5) years' work experience as Marketing Officer or similar roleKnowledge, Skills, Abilities :
Strong data analysis skills to assess product performance and identify improvement areas.Ability to interpret sales data, traffic, and other performance metrics.Ability to manage multiple projects simultaneously while meeting deadlines.Experience in leading cross-functional teams and managing the product developmentlifecycle.
Excellent communication skills to work with various teams and external partners.Ability to present data and strategies clearly to stakeholders.Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce,BigCommerce).
Understanding of digital marketing tools, SEO, and customer relationship managementCRM) systems.
A keen understanding of customer needs, behaviors, and preferences.Ability to think from the customer's perspective to improve product offerings andexperiences.
Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating withdevelopment teams.
Understanding of backend processes related to eCommerce (inventory, ordermanagement, etc.
