What are the responsibilities and job description for the Denison Yachting - Florida is hiring: Marketing Specialist in Fort Lauderdale position at Denison Yachting - Florida?
Job Description
Job Description
OVERVIEW :
Denison Yachting stands out in the yachting industry for its fresh approach to marketing - we’re not afraid to test new ideas, embrace creativity, and break away from the traditional, stuffy mold of our competitors. The Email Marketing Specialist will take ownership of the design, strategy, execution, and optimization of email marketing campaigns, supporting broker outreach, client engagement, promotional campaigns, newsletters, and automated workflows while managing email reputation and list health.
This role works closely with the Marketing Director, CRM Manager, and Creative Team to ensure all campaigns reflect Denison’s brand and deliver measurable results. We use HubSpot as the primary email marketing platform. While experience with HubSpot is preferred, training will be provided. The Email Marketing Specialist is expected to become an expert in HubSpot’s tools and use them to improve processes, develop strategies, and deliver impactful campaigns.
Key Responsibilities :
Email Design and Development :
- Create responsive, visually engaging, and brand-aligned email designs using HTML / CSS and HubSpot Block Editing.
- Collaborate with the Creative Team to develop and update email templates based on evolving best practices.
- Enhance email designs with visual content using Adobe Photoshop or similar tools.
Campaign Strategy and Execution :
List Management and Database Health :
Email Automation and Optimization :
Process Improvement :
Analysis and Reporting :
Cross-Functional Collaboration :
Skills and Qualifications :
Experience : 3 years in email marketing, with hands-on experience in email design, automation, and reporting.
Technical Skills :
Strategic Thinking : Strong understanding of audience segmentation, personalization, and email marketing best practices.
Analytical Skills : Ability to analyze data, provide actionable insights, and communicate performance results.
Detail-Oriented : Meticulous attention to detail to ensure campaigns are error-free and effective.
Process Improvement : Experience identifying and implementing new workflows or tools to improve team efficiency.
Collaboration : Experience working with cross-functional teams to deliver integrated marketing strategies.
Education : Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).
DO NOT MAKE ANY EDITS TO THE BELOW PORTION OF THE JOB DESCRIPTION :
OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
