What are the responsibilities and job description for the Specialist, Social Media Content Creation position at DenkenSolutions Inc?

Currently, we are looking for talented resources for one of our listed clients. If interested please reply to me with your updated resume or feel free to reach out to me for more details at (949) 966-2121

Title : Specialist, Social Media Content Creation

Location : VA - Arlington - HQ

Duration : 12 months

Job Description :

You know us as the food and beverage company behind many of your favorites like Stouffer's, Client Toll House, Coffee mate, Nesquik and DiGiorno, as well as new discoveries like Sweet Earth and now Perrier and S.Pellegrino! Across our organization, we're creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.
We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for Client Toll House. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, loves the baking industry, and is fired up about pioneering new creative tactics to drive engagement with Gen-Z and younger Millennial consumers.

PRIMARY RESPONSIBILITIES :

Social Listening : Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.

Develop and Pitch Creative Ideas : Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands' overall strategy and ambition.

End-to-End Content Creation : Design, produce, edit, and copywrite for all social content across TikTok and Instagram.

Perform On-Camera : Serve as on-camera talent as needed, bringing energy and engagement to each piece of content. \

Analyze and Optimize Performance : Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.

Stay Trend-Savvy : Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.

Collaboration :

Bring forward social led ideas and continuously collaborate closely with Community Manager and brand team to execute strategies.

REQUIRED EDUCATION AND EXPERIENCE :

Bachelor's Degree preferred, not required.

Minimum of 1-3 years' experience in content creation and / or social media management representing a brand or organization.

Strong content creation skills that are distinctive and reflect the brand's strategy and voice.

Demonstrated ability to think creatively and have a strong understanding of culture.

Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and video editing knowledge required.

Exceptional understanding of the social media landscape inclusive of Instagram and TikTok.

Ability to synthesize data to identify insights to inform creative content and opportunities.

Exceptional communication (written and oral) skills.

Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.

PREFERRED EXPERIENCE :

Experience using social listening and publishing tools.

Previous experience working with large brands and partner agencies.

Personal interest and / or experience in baking.

About us :

At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values : R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

For more relevant job opportunities please visit our website : Denken Solutions Careers

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