What are the responsibilities and job description for the Acquisition Marketing Manager - GP position at Dentive, LLC?

Job Description

Company Profile

Dentive is the DSO that helps successful dental professionals scale their success without compromising quality care or quality of life. Our doctors stay owners of their businesses and keep clinical control while selling their back-office stress to us. Doctors and front-office staff can focus on delivering exceptional patient experience as we streamline their business systems in the background. The outcomes are a growing number of satisfied patients and more profitable practices. Not to mention happy doctors and staff who increase their upside without sacrificing what matters most. It all starts with partnerships with like- minded people who care.

Dentive Values : Integrity

Humility

Collaboration

Accountability

Excellence

Dentive Mission

To connect, cultivate, and celebrate the very best in dentistry.

Job Summary

Dentive is looking for an Acquisition Marketing Manager who will serve as a key player of the Dentive Marketing team. The role requires a proactive team member who can focus on identifying and connecting new patients who deserve comprehensive care with our partners’ dental offices.

Essential Functions

Develop and implement marketing campaigns, identifying new patients who desire and deserve comprehensive care and connecting them with doctors and offices
Manage day-to-day execution of paid media campaigns to engage and connect prospective patients seeking care with doctors and offices
Manage paid media budgets and channel mix to best practice levels of efficiency and effectiveness, in collaboration with Marketing team experts and partners
In collaboration with Marketing team, create compelling content from top-funnel awareness, through consideration, conversion and follow up
Implement and optimize automation workflows, ensuring a seamless, best-in-class experience for prospective patients
Collaborate with Marketing team to build effective assets (ad creative, landing pages, calls to action) and implement tracking for paid media campaigns
Collaborate with VP of Marketing to establish clear goals, timelines, budgets and reporting cadence to maximize campaign effectiveness
Collaborate with doctors and offices to ensure campaigns are meeting their needs, sharing results transparently
Other duties as assigned

Job Qualifications

Bachelor’s degree in marketing, business or a related field is preferred

5 years of experience in digital marketing, with an emphasis on B2C in an industry with transferable experience

Proven track record in customer acquisition and retention, particularly with multi-channel funnel management and extended conversion cycles

Expert user of marketing technology systems : marketing automation, digital advertising, lead management platforms / CRM, reporting visualization, landing pages and web analytics platforms (e.g. Google Analytics)

Experience creating, managing and optimizing paid digital advertising campaigns in Google Ads, Meta, and other relevant platforms to best practice levels of performance

Solid understanding of compelling marketing content and an eye for high-quality design, copywriting, imagery and videography

Results-oriented with a focus on measurable outcomes

Strong analytical skills

Ability to work collaboratively and confidentially.

Thrive in a challenging fast-paced work environment and enjoy being surrounded by incredible team members who will help you grow and do your best work

Physical / Other Requirements

Demonstrated proficiency in Microsoft Office Suite (Word, Outlook, Teams, PowerPoint).

While performing the duties of this job, the employee is occasionally required to stand, walk, sit, reach with hands and arms, and talk or hear.

Employees must exert up to 30 lbs. of force occasionally, and / or up to 10 lbs. of force frequently, and / or a negligible amount of force constantly to move objects.

Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision.

Dentive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Acquisition Marketing Manager - GP

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