What are the responsibilities and job description for the Commercial Products Director, APAC position at DENTSU ASIA PACIFIC PTE. LTD.?

Commercial Products Director, APAC

About Dentsu

Led by Dentsu Group Inc. (Tokyo : 4324; ISIN : JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks : dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Description

As the Commercial Products Director APAC, you will lead the design and delivery of dentsu's proprietary media solutions & commercial products framework, translating an in-depth understanding of agency product solutioning into successful in-market delivery programmes that have a material and direct impact on agency commercial outcomes.
You will have a deep knowledge of the emerging media ecosystem, particularly digital, data and technology platforms & partners, with the capability to co-build innovative media solutions that solve client challenges while presenting commercial growth opportunities via a "value-for-all" approach.
You will also have experience in & understand the machinations of a highly diverse, matrixed agency organisation; with the ability to work collaboratively with various agency teams & functions across multiple markets to deliver commercial product growth.
You will also possess a strong commercial acumen and internal sales mindset, being able to pipeline, manage opportunities and overcome blockages through stakeholder engagement & multi-market influence.
As the key APAC commercial product leader, you will drive the success of dentsu's proprietary product programme, exhibit strong financial acumen & be the regional thought leader for the success & expansion of dentsu's solutions suite across all markets.

Key Responsibilities

Develop innovative proprietary dentsu-owned commercial product solutions spanning traditional media, display & video, CTV / OTV, social, creator and retail / commerce channels.

Be the focal point to the supply side for dentsu's commercial product discipline, manage key strategic supply partners and represent dentsu at all senior levels in the market. Critically, this requires strong relationships with DSP & SSP partners, data vendors & technology providers.

Oversee dentsu's principle media programme – Agyle – working hand in hand with markets to grow demand and supply opportunities.

Oversee the go-to market approach for commercial products across all APAC markets, and work collaboratively with all Amplifi teams to craft market-level solutions programmes that deliver revenue upside.

Manage the pipeline of media solutions revenue and ensure all opportunities are leveraged and blockages removed in order maximise commercial outcomes.

Educate & train all markets on client engagement, help to build commercial use cases. In line with this take a highly hands-on and leadership approach with Integrated Client Leadership community, and drive a commercial mindset amongst all client teams.

Work directing with the President, Trading & Investment, the APAC Group Trading Director and the APAC Head of Investment to develop holistic commercial models for both organic client growth and new business opportunities.

Supports the strategic and commercial direction of the business by helping to define where our next supply-side focus areas should be, explore what risks are on the horizon and define approaches to overcome them

Work collaboratively with global Amplifi commercial product & strategy teams to ensure APAC is represented in all global forums and opportunities.

Work collaboratively with Global, APAC and local legal, commercial finance and compliance teams to ensure dentsu's commercial product strategy is profitable and sustainable.

Professional Skills

Inspiring Others - skilled at getting individuals, teams, and an entire organization to perform at a higher level and to embrace change; negotiates with skill to achieve a fair outcome or promote a common cause; communicates in a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.

Acting with Ethics, Honor and Character - Is a person of high character; is consistent and acts in line with a clear and visible set of values and beliefs; deals and talks straight; walks his / her talk; is direct and truthful but at the same time can keep confidences.

Being Open and Receptive - at ease and relaxed; easy to talk to and get to know; listens attentively; is an open book; has a positive sense of humour; deals calmly with stress and gives people a chance to catch up.

Personal Leadership Traits

A super collaborator who builds trust and influence through relationships.

You set ambitious standards and like to win.

You have a learning mindset and can adjust direction and approach based on insight into what is working and not working.

Understand and can clearly and persuasively articulate the client value of all our dentsu services.

You engender deep trust internally and with clients at all levels.

You are calm under the natural pressure created in the agency pitch process.

You inspire creative, innovative, and proactive solutions.

You are strategic in your approach and can oversee and manage excellence in execution.

Dentsu Values

Will live the dentsu 8 Ways at all times : We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

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Commercial Products Director, APAC

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