What are the responsibilities and job description for the Associate, Planning position at Dentsu International Americas, LLC?
Job Description:
The Associate Media Planner is the daily focal point to the account. Associate Media Planners are expected to have daily responsibility for assigned accounts and are expected to understand our client's overall business and marketing goals. Associate Media Planners steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client. You will report to a senior member on the team.
Communications Planning:
Aid in the creation of client media communication plan strategies
Create media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports
Help exist and emerge communications opportunities relevant to assigned brand/category
Write POVs and evaluate new media types / outlets
Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information
Compile reports of competitive market/media information for each brand/category
Support ACPD/CPS as a facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed
May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients
Client & Internal Relationships:
Manage daily client interaction
Handle expectations of clients and deliverables
Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
Assist Supervisor in growing business opportunities within current clients
May inform client/team of new opportunities or issues
Lead, if appropriate, face-to-face client and vendor meetings
Build relationships with internal and external teams and set good example for assistant level
- 1 year of integrated media planning experience
- Experience with the media process, media department and inter-department relationships
- Present well-considered ideas and solutions
- Adapt Plans due to changes in client goals, priorities or budgets while minimizing impact on project momentum
- Relate results to client goals
- Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
Additional information
The anticipated salary range for this position is $39,000 - $62,962. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
#LI-MM3 #Remote #Hybrid #In-person
Location:
New YorkBrand:
CaratTime Type:
Full timeContract Type:
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Salary : $39,000 - $62,962
