What are the responsibilities and job description for the Senior Art Director, Performance Creative position at Dentsu?
Job Description :
We're searching for a
Senior Art Director
to join our
Digital Performance Creative
team. You'll join a team dedicated to our latest AOR win, a
global tech and leading software company for creative professionals . Reporting to the Creative Director, you will create digital first data-driven work that supports print, digital, and social direct response channels while satisfying the branding requirements of our clients.You will create conceptual yet performance metrics-driven work such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our client.You will develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels.You will partner with our teams to create concepts that enhance response strategies and achieve client goals.You will apply audience insights, strategic frameworks, and direct response best practices to your work.You understand unique audiences and creating content that is relevant to each.You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).You will present work both internally and to our clients while building client relationships.Qualifications :
3 years minimum Art Direction experience in creative advertising and performance creativeBachelor's Degree in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field requiredExperience working with the nuances and requirements of art directing creative for Digital Experiences, Direct Mail, Online Display, Email, and Paid Social including video.Only candidates in the New York City area will be considered as some in-office time is expected.Working knowledge of web usability / accessibility, advertising technologies, and development methodsBrand development experience
Location : San Francisco - California St
Brand : Dentsu Creative
Time Type : Full time
Contract Type : Permanent
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