What are the responsibilities and job description for the Senior Paid Media Manager position at deodato.co?

deodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. We are ultimately responsible for our client’s digital marketing investment and the growth of their customer acquisition program.

The upside and growth potential is real, and we are committed to investing in the development of our team. We are experts in all customer acquisition channels, and we aim to provide better service and more strategic multi-channel guidance than other agencies. The channels we own most frequently are FB / IG, Google Search, YouTube, Google Shopping, Affiliate & Display marketing.

Role :

We are looking for a Senior Digital Marketing Manager with 7 years of experience. This team member will be responsible for managing the customer acquisition strategies, execution & optimizations across Paid Search & Paid Social. This candidate must have a minimum of 7 years of hands-on experience in Facebook Ads Manager & / or Google Ads.

Requirements :

7 years of experience in digital marketing
Prior agency experience preferred
Hands-on experience managing & executing Paid Search campaigns & Facebook campaigns
Expert in social media optimization
Knowledge of digital conversion rate optimization methods such as A / B and multivariate testing
Experience leveraging Google Analytics or other platforms to analyze site-analytics & user behavior
Strong Excel Skills (Pivot Tables, vlookups, formula creation)
High analytical and data interpretation skills
Strong financial planning and strategy skills
Strong oral and written communication skills in English
Ability to work in a fast-paced environment with minimal supervision
Working Knowledge of HTML
Creative development experience is a huge plus
A Bachelor's degree in Marketing, Economics, Statistics, Mathematics encouraged

Responsibilities :

Manage multiple client relationships (3-5)

Own the end to end development of strategy & execution

Develop & update daily, weekly, and monthly reports / presentations for each respective client

Measure and report performance across all digital marketing campaigns and assess performance against goals (ROI and KPIs)

Develop and monitor campaign budgets

Launch, manage & optimize campaigns on (but not limited too) Facebook / Instagram, Google & Bing

Research, source, and manage creative assets for their respective marketing campaigns

Launch A / B & multivariate tests across creatives and landing pages

Oversee and train junior employees when necessary

Core Competencies :

Ensure quality work with customer focus in mind. Dedicated to exceeding expectations and coming up with solutions to client needs.

Strive for results. Can be held accountable to help clients succeed. Customer satisfaction leads to a higher level of spend, which is important to help grow the business.

Reviewing analytics to internal and external stakeholders with complete knowledge of the data.

Why Work With Us?

Plenty of room for advancement

Many technical and business challenges to solve

Great co-workers and a fun office environment

High earning potential

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Senior Paid Media Manager

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