What are the responsibilities and job description for the Director, Digital Marketing & Communications position at DePaul Talent Acquisition?
The Director of Digital Communications will play a key role in developing and implementing comprehensive digital communication strategies across various channels. This includes overseeing the implementation of the newly installed Marketing Cloud and management of a multi-channel digital communications strategy. The successful candidate will lead a team of two digital communications specialists to drive engagement and support fundraising efforts.
What You'll Do:
- Program Management:
a. Develop and implement comprehensive email, social media and video strategies to increase engagement and giving with alumni, donors, and other stakeholders.
b. Implement a website strategy (UX content) and oversee daily management of AER websites.
c. Manage existing content and oversee new content creation across digital platforms including writing, editing and proofing copy.
d. Incorporate video in digital communication efforts - Marketing Cloud Management:
a. Utilize Marketing Cloud to enhance digital marketing efforts including designing and implementing targeted marketing campaigns across multiple channels, leveraging Marketing Cloud's features like Journey Builder and analyzing data to maximize audience segmentation.
b. Partner with AER Salesforce Administrator, Advancement Services, and University Marketing Cloud Administrators to implement and manage the Advancement Marketing Cloud platform
c. Manage the high volume of email communications sent to alumni, donors and parents. - Data and Analytics:
a. Monitor and analyze key performance metrics across all digital marketing channels.
b. Provide regular reports and insights to stakeholders, identifying areas for optimization and improvement.
c. Use quantitative and qualitative data to inform decision-making and ensure that resources are allocated to deliver greatest impact - Staff Management:
a. Manage two digital communications specialists and all responsibilities including email, websites, social media and video - Manages two direct reports.
- Bachelor's degree in marketing, communications, or a related field.
- Minimum of 5-7 years of experience in digital marketing, preferably in higher education, education, and/or university advancement.
- Proven track record of building and leading successful digital marketing teams.
- Strong leadership and team management skills.
- Excellent copywriting and content creation abilities.
- Proficiency in digital marketing tools, analytics platforms, and marketing automation software (experience with Salesforce Marketing Cloud is a plus).
- Master's degree in marketing, communications, or a related field.
- Experience with fundraising and alumni engagement in a higher education setting.
- Experience with Salesforce Marketing Cloud or similar marketing automation platforms.
Perks:
- Working for a stable and well-known University that values diversity and inclusion.
- Top choice medical, dental, and vision benefits.
- Retirement plan matching contribution of 10%.
- Tuition waivers for employees and dependents.
- Generous paid time off, sick time, holidays, floating holidays, and more!
- Full-Time Benefits
Diversity and Inclusion Statement:
Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.
Required Background Check:
Mandated Reporting of Child Abuse & Neglect:
Illinois Department of Children & Family Services (DCFS)
Illinois Abused and Neglected Child Reporting Act
DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.
Salary : $64,662 - $85,000
