What are the responsibilities and job description for the Marketing and Communications Specialist position at DePelchin Children’s Center?
Classification: Full-time, Exempt
Reports to: Director, Marketing and Communications
Location: Houston, TX
Benefits: Robust benefits package, generous PTO, matching retirement
Position Description:
The Marketing and Communications Specialist is responsible for developing, executing, and managing the organization's content marketing strategies. This position plays a pivotal role in crafting compelling and impactful content across various channels and platforms to raise awareness, engage audiences, support fundraising, and promote the mission of the agency. The Marketing and Communications Specialist will also collaborate closely with internal stakeholders and external partners to ensure consistent and effective communication. Primary responsibilities include:
- Create and execute a comprehensive content strategy aligned with DePelchin Children's Center's goals and brand identity.
- Develop high-quality, engaging, and relevant content including articles, blog posts, social media posts, videos, infographics, and more.
- Utilize various channels, including social media, website, email marketing, and more, to effectively distribute content.
- Manage and maintain social media accounts, creating and scheduling posts that align with the content strategy and engage the target audience.
- Work closely with Advancement team as well as direct response, digital marketing, and public relations partners to align content efforts with overall marketing campaigns and initiatives.
- Work closely with Advancement team as well as direct response, digital marketing, and public relations partners to align content efforts with overall marketing campaigns and initiatives.
- Cultivate and maintain partnerships with prominent news and radio stations to maximize event exposure and coverage, driving increased attendance and engagement.
- Bachelor's degree in marketing, journalism, communications or related field.
- Proven experience in content creation, copywriting, and content marketing.
- Experience in the nonprofit or child welfare sector is a plus.
- Strong writing, editing, and proofreading skills with attention to detail.
- Familiarity with SEO best practices and content distribution tactics.
- Proficiency in social media platforms and social media management tools.
- Excellent project management and organizational skills.
- Ability to collaborate effectively with cross-functional teams.
- Knowledge of design principles and multimedia content creation.
- Environment: Hybrid - Office
- Range of Schedule: Mon – Fri, 7:00 am to 8:00 pm
- Travel: Local (Requires a valid Texas Driver License and maintain auto liability insurance)
DePelchin is Proud to be an Equal Opportunity Workplace.
DePelchin is committed to selecting and employing the best and most qualified person available for each job opening without unlawful discrimination of any kind. Additionally, DePelchin is committed to providing a work environment free of discrimination and harassment on the basis of race, color, sex (including pregnancy, sexual orientation and gender identity), marital or parental status, veteran status, religion, national origin, age, disability, family medical history, genetic information, or political affiliation.
DePelchin Children’s Center supports and sustains children and the families who care for them. We provide comprehensive services focused on ensuring all children are part of safe, caring homes. We deploy evidence-based practices and strategies to prevent maltreatment, preserve healthy families, and bring healing to children who have experienced trauma by enhancing their physical health and mental well-being.
