What are the responsibilities and job description for the Digital Content Specialist position at DEPT OF YOUTH & COMM DEV SRVS?
- DEPT OF YOUTH & COMM DEV SRVS
- Full-Time
- No Exam Required
Job Description
The Digital Content Manager is responsible for driving the agency's digital content strategy, ensuring alignment with the agency’s mission to serve youth and communities. This role focuses on creating, managing, and analyzing content across various platforms, with an emphasis on increasing engagement, visibility, and impact.
Responsibilities:
Content Strategy & Development:
- Lead the development and execution of a comprehensive digital content strategy that aligns with the agency's mission and goals.
- Create original, high-quality content in collaboration with the Communications team that highlights DYCD’s efforts and achievements.
- Identify gaps in existing content and integrate SEO best practices to optimize digital presence.
- Manage the day-to-day operations of DYCD’s digital platforms, including the agency intranet, social media channels, and content management systems.
- Supervise and oversee the performance of Twitter, Facebook, LinkedIn, and Instagram accounts.
- Develop and implement content engagement strategies aimed at exceeding social media metrics and enhancing community outreach.
- Collaborate with internal agency units and external vendors to establish a consistent voice and content strategy that drives awareness and engagement.
- Stay up to date with emerging digital trends, methodologies, and technologies, ensuring that the agency’s digital strategy remains cutting-edge.
- Foster a culture of continuous learning within the team, encouraging the adoption of best practices and innovative approaches.
- Oversee the development and execution of a daily content calendar, ensuring timely and effective activation of digital campaigns and content assets.
- Manage the performance and effectiveness of all digital content, using data-driven insights to refine and optimize future methodologies.
Minimum Qualifications
1. A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
2. High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
3. Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.
Preferred Skills
Preferred Skills - Excellent writing skills, including storytelling and speechwriting. - The ability to generate agency activity reports and weekly staff messages. - Event planning and management, including creation of “runs of show.” - Photography, videography, and basic knowledge of editing software such as Photoshop. - Sound judgement and decision-making under tight deadlines. - Experience in working with youth in a professional or volunteer capacity.
55a Program
This position is also open to qualified persons with a disability who are eligible for the 55-a Program. Please indicate at the top of your resume and cover letter that you would like to be considered for the position through the 55-a Program.
Public Service Loan Forgiveness
As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.
Residency Requirement
New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
Additional Information
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
- Experience Level:Experienced (Non-Manager)
- Category:Constituent Services & Community Programs
Salary : $60,889 - $94,521
