What are the responsibilities and job description for the Field Marketing Manager position at Deque Systems?
Department
Marketing
Location
Remote
Position Description
Deque is looking for a field marketing manager to join our Marketing team. In this role you will help drive demand using digital means to promote physical events like tradeshows, meetups, and sales dinners across North America. You will use digital marketing (email, social media, advertising, blogs, videos) to help drive demand before, during, and after events.
As a key member of the team, you will help plan and execute events in tight collaboration with the rest of the Demand-gen Marketing and Sales teams to help bring digital accessibility testing to developers, designers, compliance leaders and accessibility advocates everywhere.
Our ideal candidate for this position knows exactly what it takes to make an impact at a variety of tech tradeshows, how to put on a compelling roadshow and how to enable local Sales teams to host delightful event experiences. They also know their way around building and driving a campaign plan to support events as demand and pipeline generating engines and the importance of pre, during, and post motions to do so.
Apply Now
Primary Responsibilities
- Establish and execute a systematic approach to conference event management and logistics.
- Manage and measure the success of events, iterating after examining results.
- Running point on conference attendance, booth staffing, lead collection, communication with conference organizers, and providing onsite direction to Deque sales and leadership teams.
- Lead in the creation of supporting digital assets surrounding an event : , landing pages, emails, event resources, social posts, social graphics, videos, printed materials.
- Comfortable liaising with BDRs to advise and direct their outreach to prospects to set meetings pre-event and post-event.
- Lead in sourcing, managing inventory of swag and physical booth management. (We currently use Postal.)
Requirements
