What are the responsibilities and job description for the Head of Marketing position at Deque Systems?
Department
Marketing
Location
Remote
Position Description
Deque is looking for a Head of Marketing to lead and scale our marketing efforts. In this role, you will drive and unify all aspects of marketing, including Product Marketing, Content Marketing, Demand Generation, PR / AR, Messaging, Brand Management, Events, and Sales Enablement. You will own Deque's company story and how we bring it to market, ensuring alignment across all business functions.
As a key leader, you will examine and refine our Go-to-Market strategy, communicate the marketing vision, and deliver compelling messaging that drives awareness, engagement, and revenue growth. You will work cross-functionally with Sales, Product, and Customer Success to bring Deque's mission to life, engaging customers and industry leaders in the accessibility space.
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Primary Responsibilities
- Drive all marketing efforts including Product Marketing, Content Marketing, Demand Generation, PR / AR, Messaging, Brand Management, Events, and Sales Enablement
- Own and drive the Deque brand, ensuring messaging is clear, compelling, and consistent across all channels.
- Set clear marketing KPIs and use a data-driven approach to measure performance, optimize campaigns, and maximize ROI.
- Manage and mentor a high-performing marketing team, providing clear vision, strategic direction, and career development opportunities.
- Examine and refine our Go-to-Market strategy and partner with stakeholders to communicate the marketing strategy and ensure alignment across all business functions
- Create compelling customer-facing messaging and collateral that will educate the market and drive new opportunities by partnering with customers and industry leaders
- Develop and execute a comprehensive brand strategy and integrated marketing campaigns that increase awareness, expand reach, and fuel revenue growth.
- Conceptualize a Deque marketing roadmap and implement the concepts into actionable quarterly targets
- Build on and energize the community of axe users in Slack or Discord - use the community to build brand loyalty and quietly promote the use of licensed products.
Requirements
