What are the responsibilities and job description for the Product Marketing Director position at Descript?
About the Role
As a Product Marketing Director at Descript, you will play a pivotal role in bringing our video content suite to new customers, and helping existing customers get the most out of their subscription. Collaborating closely with cross-functional teams, you will define distinctive and memorable ways to position Descript’s offering, and develop campaigns that bring to life our most differentiating features. Additionally, you will represent the voice of prospect and customer communities—driving internal understanding of their use cases, motivations, and needs. Your work will help us deepen credible relationships with new and existing customers.
This role directly manages multiple Product Marketers, and reports to the Head of Brand.
What You’ll Do
- Positioning & Messaging : You’ll guide the Product Marketing team’s approach to positioning our offering in the crowded landscape of creative tools, and crisply articulating the benefits of our features— with a particular focus on communicators who can use Descript in their teams of marketers, L&D professionals, sales, and support experts.
- Brand-building in the AI landscape : You’ll help define, articulate, and continuously reinforce Descript’s perspective on how AI should show up in creative workflows.
- Audience knowhow : You’ll help build internal understanding of priority personas, and create resources that help cross-functional collaborators understand their needs.
- Campaigns that drive growth & engagement : You’ll partner with the Growth team to drive efficient acquisition of priority audiences. You’ll partner with Sales to support the highest-impact efforts in lead gen and enablement. You’ll partner with content, design, and community to drive feature adoption and retention.
- Connect the dots between feature awareness, adoption, and customer health : You will develop frameworks that help the marketing and product teams reason about which features to prioritize throughout stages of the customer lifecycle, based on persona and use case.
- Advise on growth and pricing strategies to maximize ARR : As Descript continues to optimize pricing and packaging for our subscription plans, you’ll bring customer and industry knowhow to the conversation.
- Be the marketing bridge to product : You will ensure that you—and all the Product Marketing Managers—have the operational habits and relationships in place to work in lockstep with the engineering, product, and design teams.
What You Bring
Bonus strengths
The base salary range for this role is $220,000-250,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, and location, and they may vary from the amount above.
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Salary : $220,000 - $250,000
