What are the responsibilities and job description for the DTC Marketing Coordinator position at Design Resources?

Job Description

DTC Marketing Coordinator

DRI DUCK is a clothing line that is not only durable and suitable for the worker, but outdoor enthusiasts and adventure seekers alike are drawn to our products. We go to extremes to design FUNCTIONAL, DURABLE and COMFORTABLE outdoor apparel that is guaranteed to elevate your life's adventures. DRI DUCK, headquartered in Overland Park, KS, has a culture that is built on teamwork and collaboration. Our hard-working team finds energy and motivation in building a strong brand.

The Marketing Coordinator has strong organizational, communication, and copywriting skills to support our marketing initiatives. This role is responsible for coordinating digital campaigns, managing email marketing efforts, supporting paid advertising, and developing compelling copy for eCommerce product pages, catalogs, and SEO-driven content. The ideal candidate is detail-oriented, creative, and comfortable working cross-functionally to ensure brand consistency and engagement across all platforms.

Key Responsibilities :

Meeting Attendance and Leadership

Attend and contribute in weekly internal and external marketing meetings with agency partners.
Lead designated meetings as required, ensuring actionable outcomes and efficient use of time.

Email Marketing

Manage project inputs for all weekly emails, including evergreen content, new product launches, and promotions.

Edit and refine marketing emails using Figma software platform for creative alignment.

Regularly attend email marketing meetings with email agency partners to optimize campaign performance.

Analyze and review weekly email marketing data to enhance engagement and conversions.

Paid Advertising

Serve as the lead in maintaining and updating campaign and promotional data in shared Paid Media Documents.

Lead project management efforts across all paid ad campaigns, ensuring accuracy in messaging and promotions and keeping timelines.

Attend Seismic marketing meetings to align paid ad strategies and optimization.

Oversee editing and creative adjustments for paid ad content based on internal and partner agency feedback.

Copywriting & Content Development

Write, edit, and optimize product descriptions for eCommerce product pages, ensuring clarity, consistency, and SEO best practices.

Develop compelling catalog copy for both digital and print collateral resources, ensuring brand voice consistency.

Conduct keyword research and implement SEO-driven content strategies to improve search rankings.

Collaborate with the web team to enhance on-page SEO, meta descriptions, and product page content.

Regularly update and refine website content to align with promotional strategies and seasonal trends.

Qualifications & Skills :

Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.

1-3 years of experience in marketing coordination, digital marketing, project management and / or copywriting.

Strong writing and editing skills with experience in eCommerce, SEO, and product marketing copy preferred.

Familiarity with email marketing platforms (e.g. Klaviyo), project management tools (e.g. Wrike), and creative software tools (e.g. Figma).

Understanding of SEO best practices, keyword research, and content optimization strategies.

Strong project management skills with the ability to prioritize multiple tasks effectively.

Analytical mindset with experience reviewing marketing data and performance metrics.

Candidate Profile :

Exceptional organizational and project management skills.

Team-oriented with strong collaboration skills.

Detail-oriented with a focus on accuracy and efficiency.

Self-motivated with the ability to take initiative and lead projects.

Excellent written and verbal communication skills.

Ability to multitask and adapt to changing priorities.

Creative thinker with a problem-solving mindset.

Join our team if you’re a creative and detail-oriented marketer who loves crafting compelling copy and optimizing digital campaigns, we’d love to hear from you!

We believe a complete benefits package is important and provides our employees with a level of comfort and security for themselves and their families. We offer a full range of benefits to our full-time associates : Health, Dental, Vision, Life, STD / LTD, Long-Term Care, 401K with Employer Match, PTO (including Paid Holidays), Employee Discounts, Concert Tickets, and Sports Tickets.

Equal Opportunity Employer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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DTC Marketing Coordinator

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