What are the responsibilities and job description for the Demand Generation Lead Marketing Austin, Texas position at Deskpro Ltd?
At Deskpro, we're revolutionizing the customer support industry with our innovative helpdesk software platform. We empower thousands of companies by providing them with our award-winning customer support software (SaaS) that they use to deliver exceptional customer service.
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
We're seeking an experienced Demand Generation Lead to drive our demand generation marketing and revenue growth. Reporting to the VP of Marketing, this is a new role and will own the full-funnel demand generation strategy, working closely with sales and marketing teams to create and execute campaigns that drive qualified leads and accelerate pipeline growth. This role is a great opportunity for someone with proven demand generation experience in an inbound-led motion.
What You'll Be Doing
- Own and optimize paid acquisition strategy across Google Ads, Meta, LinkedIn, and other digital channels
- Develop and execute comprehensive demand generation strategies across multiple channels including content marketing, email campaigns, webinars, and digital advertising
- Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes
- Drive continuous growth in trial signups and demo requests while maintaining target CAC
- Design, implement, and optimize full-funnel digital advertising campaigns
- Develop and execute A / B testing strategies for ad copy, creative, and landing pages
- Create and optimize conversion paths for different customer segments and buyer personas
- Manage monthly digital advertising budget and allocate spend across channels for maximum ROI
- Collaborate with creative team to develop high-converting ad assets
- Implement tracking and attribution to measure campaign effectiveness
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