What are the responsibilities and job description for the Senior Product Marketing Manager position at Destination Pet, LLC?
Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!
We are looking to add a (remote) Senior Marketing Product Manager to our team!
REPORTS TO : Chief Marketing Officer
PAY :
75,000 - $110,000 salary
CORE RESPONSIBILITES :
Marketing Strategy & Execution for Yourgi :
Develop and execute a comprehensive marketing strategy for the Yourgi mobile app and rewards program to drive growth, customer engagement, and retention.Create and manage marketing campaigns that align with business goals, ensuring they deliver measurable results.Partner with the Digital Marketing Manager to build a robust social media presence and following for Yourgi.Customer & Center Engagement :
Work closely with pet and vet centers to understand their product needs and identify opportunities to enhance the Yourgi offering.Engage directly with customers to gather insights, shape product strategy, and address engagement opportunities.Develop educational materials and campaigns to promote Yourgi adoption among center teams and customers.Influencer and Sponsorship Marketing :
Identify and collaborate with influencers to drive awareness and engagement for the Yourgi brand.Explore and execute sponsorship marketing opportunities that align with the Yourgi brand and target audience.
Content & Creative Development :
Lead the creation of compelling marketing content and creative assets, including videos, blogs, and in-app communications, to increase customer engagement.Ensure all content aligns with Yourgi's brand voice and objectives while resonating with pet owners and veterinary customers.
Product Growth & Strategy :
Partner with product, operations, and customer experience teams to shape the product roadmap and prioritize features that drive user engagement and satisfaction.Use customer feedback, market trends, and performance data to make informed recommendations for product enhancements.
Performance Analysis & Reporting :
Monitor and analyze key performance indicators (KPIs) related to app downloads, customer engagement, and retention.Regularly report on campaign performance and provide actionable insights to optimize future efforts.
REQUIREMENTS :
Education & Experience :
Bachelor's degree in Marketing, Business, or a related field; Masters is a plus.4 years of experience in product marketing, digital marketing, or brand management, with a strong focus on customer engagement.Experience managing and marketing mobile apps, including app store optimization and user engagement strategies.Skills & Competencies :
Proven ability to develop and execute marketing strategies that drive growth and engagement.Strong understanding of customer needs, with experience gathering and incorporating feedback into product strategy.Proficiency in analyzing data to inform decision-making and optimize campaigns.Exceptional communication and collaboration skills, with the ability to work effectively across teams.
Other :
Creative thinker with a passion for developing engaging content and campaigns.Strategic mindset with the ability to balance big-picture goals and tactical execution.Self-starter with the ability to thrive in a fast-paced, dynamic environment.Collaborative team player who can effectively partner with internal and external stakeholders.
PERKS :
Health, vision, dental, long & short-term disability, and life insuranceA startup mentality company with stable fundingGenerous 401k matchPet Care discountsGenerous Paid time off (PTO) to support work-life balanceOpportunity to grow your career with a network of like-minded professionals
Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities / Women / Veterans / Disabled.Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team.
At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?
Salary : $75,000 - $110,000
