What are the responsibilities and job description for the Copywriter position at Dexian?
Job Summary:
Craft engaging content, including headlines, persuasive body copy and calls-to-action for a variety of marketing communications media (e.g., web, digital display, social, print, radio, video/TV and direct mail) targeted and personalized toward prospective and current retail customer segments with different needs.
Essential Duties/Responsibilities:
• Write high-converting retail marketing communication aligned with our brand voice(s) across various media.
• Create personalized content for prospective and current customers, as needed, in various stages of the sales funnel.
• Collaborate with creative team to produce customer-facing material that is on-brand and adheres to strategy.
• Grasp technical concepts and product details while making them easy to understand for the audience.
• Translate creative briefs into understandable and compelling assets.
• Effectively present work to and incorporate feedback from senior-level reviewers, including legal and regulatory input.
• Update all relevant webpage content through Adobe Experience Manager. Training will be provided in this system, as needed.
• Research clients, competitors, industry trends and internal products/services relevant to the communications project.
• Collaborate with designers to develop creative concepts.
• Proofread materials for colleagues and provide quality control.
Minimum Requirements:
• 5 years professional marketing communications / advertising copywriting experience in an agency, in-house creative group or similar setting
• Bachelor’s degree in Marketing, English, Journalism, Communications, Advertising, or related field
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Salary : $50 - $53
