What are the responsibilities and job description for the Social Media Marketing Specialist position at Dexian?
Market Research Analyst, Marketing Analyst , Media , Entertainment, Marketing Media , Marketing Research
Below are the job details for your reference:
Job Title: Market Research Analyst
Location:Los Angeles, CA
Duration: 3 Months
Pay rate - $34 to $35
Job Description
This is a research-based role, the analyst is supporting senior analysts in the day to day, should be organized and able to work on several different tasks and projects, they should be able to maintain calendars and help with taking the first pass at a research instrument, and define the objectives of a research study, should be excited about media and working with kids. Any experience working with children is a plus. We have studies that are tracking studies which require a month-to-month overview, we also monitor new media and new entertainment that is coming out.
Research will include areas such as: Content (development, acquisitions, pilot testing, and current series maintenance), Consumer Products (development and key metrics such as ownership and interest), Marketing (testing logos, trailers/promos, taglines, and key art), and Tracking (monitoring key metrics over time for both shows and franchises).
Overall Responsibilities include, but are not limited to:
• Supporting in the design, data collection, analysis, and dissemination of findings for both qualitative and quantitative research projects-including responsibilities such as notetaking and survey link testing
• Assisting with scheduling (managing the testing calendar and project timelines), gathering, and organizing testing assets, managing vendors, and maintaining databases and shared server folders
• Helping to create and review research instruments and materials such as questionnaires, screeners, discussion guides, data tables, and reports
• Updating and summarizing findings in monthly and annual tracking deliverables
• Keeping up with new and upcoming content in the preschool and kid landscapes
• Contributing to special projects alongside other research counterparts as needed
• Bachelor’s degree, preferably in psychology, education, child development, marketing, or communications
• At least 2 years of experience in qualitative and quantitative research, preferably in media/entertainment or a kid-focused industry
• Strong skills across Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Comfortable with navigating and analyzing large data sets
We work on qualitative and quantitative based research, but they don’t need specific tools, we will train on our specific tools.
Nice to Have:
• Exceptional oral and written communication skills
• Exceptional attention to detail, project management, and organization
• Strong skills in data visualization
• Ability to prioritize and manage multiple projects simultaneously
• Experience with coding open-ended survey responses is a plus
• Experience working with and/or moderating kids is a plus
Salary : $34 - $35
