What are the responsibilities and job description for the Technical Product Marketing Manager position at Dexian?
Tech Product Marketing Manager
About Dexian
Dexian is a Talent Technology Solutions company, dedicated to driving transformative outcomes through innovative workforce and IT solutions. We believe in Black Sky Thinking—an approach that pushes beyond conventional methods to unlock new possibilities. As a Guiding Light in the industry, we illuminate pathways for clients and talent, delivering seamless, frictionless experiences that set us apart.
About the Role
We’re looking for a Tech Product Marketing Manager to help shape and execute our marketing strategy for technology solutions. This role will be key in positioning our technology solutions, crafting compelling messaging, and enabling sales teams with the insights and materials needed to drive engagement and revenue. Reporting to the Director of B2B Marketing , this role requires a blend of strategic thinking, creative storytelling, and hands-on execution.
Key Responsibilities
- Develop and execute go-to-market strategies for our technology solutions, ensuring alignment with brand messaging and business objectives.
- Create compelling product positioning, messaging, and value propositions that differentiate Dexian’s offerings in the market.
- Partner with sales teams to develop sales enablement materials, including pitch decks, case studies, whitepapers, and competitive insights.
- Collaborate with internal stakeholders to build content strategies that drive awareness, engagement, and lead generation.
- Conduct market research and competitive analysis to identify industry trends and customer needs, translating insights into actionable strategies.
- Support demand generation campaigns by providing messaging guidance, content development, and campaign execution support.
- Track and measure the effectiveness of marketing initiatives, optimizing based on data-driven insights.
Qualifications & Experience
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status
