What are the responsibilities and job description for the Marketing Specialist position at Dezign Comm?
Department: Dezign Comm
Location: Grand Rapids, MI
Compensation: $17.80 - $24.50 / hour
Job Title: Marketing Specialist
Location: Grand Rapids, MI
Department: Marketing
Reports to: Marketing Manager
Job Type: Full-Time
Job Summary:
We are seeking a dynamic and results-oriented Marketing Specialist to join our innovative marketing team. In this role, you will play a pivotal part in driving our marketing initiatives and enhancing our brand presence in a competitive market. As a Marketing Specialist, you will be responsible for developing, implementing, and managing marketing strategies that align with our company goals.
Key Responsibilities
- Develop and execute comprehensive marketing strategies to drive brand awareness and lead generation.
- Create, curate, and manage published content across various platforms including blogs, social media, and newsletters.
- Analyze market trends and customer insights to inform marketing strategies and enhance customer engagement.
- Collaborate with cross-functional teams to align marketing initiatives with product launches and company objectives.
- Monitor and report on the performance of marketing campaigns and adjust strategies as needed.
- Manage digital marketing efforts, including SEO, PPC, and social media advertising.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in marketing or a similar role, with a focus on digital marketing.
- Strong understanding of marketing principles and strategies.
- Excellent written and verbal communication skills.
- Proficiency in social media platforms, content management systems, and analytics tools.
- Creative mindset with the ability to generate innovative marketing ideas.
- Opportunities for growth and career advancement.
- Paid time off and holidays.
- Health, dental, and vision insurance options.
- A supportive and collaborative work environment.
- Training and development opportunities.
Salary : $18 - $25
