What are the responsibilities and job description for the Email Marketing Specialist position at DH Enterprise & Associates LLC?
Company Overview:
DH Enterprise & Associates is an online leader in creating expertly designed worldwide vacations at an affordable price, with air, hotels, and more included. Our portfolio includes well-known brands such as Great Value Vacations, Great Value Holidays, Aer Lingus Vacation Store, and Sceptre. We are seeking a detail-oriented and highly experienced Email Marketing Specialist to play a crucial role in our marketing efforts, focusing on one of our most essential channels—email marketing.
Position Overview:
We are seeking a detail-oriented Email Marketing Specialist (1-3 years of experience) to help enhance our Customer Marketing Automated Emails & support execution of our everyday Marketing Emails. This role will focus on updating, redesigning, and optimizing automated emails & workflows, supporting email personalization efforts, and analyzing performance results. Additionally, this specialist will assist the Email Manager with day-to-day marketing email coding, requiring strong HTML/CSS skills, an eye for detail, and experience with Photoshop for resizing images.
This position requires strong collaboration and communication skills as you will work closely with multiple teams, including marketing, product, and content. Experience with Email on Acid or other pre-send testing tools is a plus.
Key Responsibilities
Customer Marketing & Automation
- Redesign & optimize automated/trigger-based emails to improve engagement and conversions.
- Support email personalization initiatives, helping to implement dynamic content and segmentation strategies.
- Analyze campaign performance, provide insights, and suggest improvements based on data.
- Maintain and update email workflows, ensuring a seamless customer journey.
Email Development & Deployment
- Build and code marketing emails using HTML and existing templates, ensuring mobile responsiveness and best practices.
- Support the Email Manager with daily email execution, including coding, testing, and deploying marketing emails.
- Resize and edit images using Photoshop to align with email design needs.
- Utilize UTM tracking links to support performance analysis and reporting.
- Ensure all emails are tested thoroughly, with accurate content, pricing, links, and promotions before deployment.
- Use Email on Acid or similar tools to test email rendering and troubleshoot any issues before launch.
Collaboration & Project Management
- Work closely with the marketing and content teams to ensure emails align with brand voice and messaging.
- Coordinate with the product team to ensure correct pricing, availability, and product details are reflected in email campaigns.
- Manage multiple projects and deadlines efficiently, ensuring timely execution of campaigns.
Qualifications
- 1-3 years of experience in email marketing and development.
- Strong HTML/CSS coding skills a must with a keen eye for email design and layout.
- Experience with Photoshop for image resizing and light editing.
- Hands-on experience with an ESP (Email Service Provider).
- Knowledge of email testing tools (e.g., Email on Acid, Litmus) is a plus.
- Basic understanding of email marketing KPIs, segmentation strategies, and UTM tracking is a plus.
- Excellent attention to detail, organizational, and time management skills to handle multiple campaigns effectively.
- Strong collaboration and communication skills to work cross-functionally with various teams.
Job Type: Full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Unlimited paid time off
- Vision insurance
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Uniondale, NY 11556
Salary : $45,000 - $50,000