What are the responsibilities and job description for the CPG Marketing Director position at DHD Consulting?
Job Title : CPG Marketing Director (Bilingual in Korean)
Location : Buena Park, CA, USA
Employment Type : Full-Time
Job Responsibilities :
- Develop and implement short-term and long-term category strategies for the Asian Foods category across US, Canada, and European markets in Club, Retail, and Food Services channels.
- Maintain a strategic multi-year plan and roadmap to support category growth, profitability targets, and create compelling product / category messaging.
- Collaborate with cross-functional teams including Sales, SCM, R&D, and Operations to drive product innovation, commercial and distribution strategies, and resolve product issues.
- Lead the development of annual marketing plans through in-depth consumer insights on needs, preferences, and market trends; work closely with stakeholders to achieve results.
- Monitor product life cycles and recommend adjustments as needed, analyzing consumer satisfaction, competitor actions, sales performance, and promotional program impacts.
- Ensure cross-functional alignment with SCM, Operations, and R&D to support the development process and product / category strategy.
- Monitor the market landscape through competitive analysis and consumer insights to inform product decisions.
- Develop and maintain a performance dashboard with metrics (e.g., volume, profit) and create data-driven presentations for the Sales team to support sales success.
- Lead quarterly business reviews and present insights and updates to the leadership team.
- Manage and own P&L targets by categories and channels, conducting product / category analyses and recommending new products to align with company goals.
- Oversee and lead a team.
Qualifications / Skills :
Benefits :
Competitive compensation package, including health, dental, vision, life insurance, long-term disability, 401K plan with company match, vacation, floating holidays, and company holidays.
