What are the responsibilities and job description for the Customer Marketing Manager / Secondment - Fixed Term: 6 months) position at Diageo?
Job Description
Job Title: Customer Marketing Manager / Secondment - Fixed Term: 6 months)
Location: Miami Office / Panamá
About The Function
Marketing
To be used for the Job Profiles of: Brand Ambassadorship, Brand Management, Commercial Planning, Consumer and Customer Marketing, Consumer Planning, Culture and Media Digital Marketing, Customer Activation Marketing, Marketing Innovation, Shopper and Category Marketing
Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.
A deep understanding of our consumers, behaviours, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and aggressive stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About The Role
Reporting to Global Travel Head of Customer Marketing, Europe/Americas, the customer marketing manager- multiple roles will be the key market player in completing the overall strategy across the market. This role will work closely with the marketing and commercial teams, primarily to define the commercial strategy and execution of brands for the GT market.
Role Responsibilities
You will be responsible for:
About you
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.
Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you collect this information when you submit your application.
Worker Type
Regular
Primary Location:
Miami Office
Additional Locations :
Panama City
Job Posting Start Date
2025-04-23
Job Title: Customer Marketing Manager / Secondment - Fixed Term: 6 months)
Location: Miami Office / Panamá
About The Function
Marketing
To be used for the Job Profiles of: Brand Ambassadorship, Brand Management, Commercial Planning, Consumer and Customer Marketing, Consumer Planning, Culture and Media Digital Marketing, Customer Activation Marketing, Marketing Innovation, Shopper and Category Marketing
Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.
A deep understanding of our consumers, behaviours, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and aggressive stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About The Role
Reporting to Global Travel Head of Customer Marketing, Europe/Americas, the customer marketing manager- multiple roles will be the key market player in completing the overall strategy across the market. This role will work closely with the marketing and commercial teams, primarily to define the commercial strategy and execution of brands for the GT market.
Role Responsibilities
You will be responsible for:
- Building the best customer marketing team in the market.
- Co-managing the P&L
- Helping Diageo become a leader in FMCG within the sector through credible activation across all channels.
- Working hand in hand with commercial teams to:
- Develop an outstanding go-to-market strategy to win in the sector.
- Understand customer needs by channel to identify activation priorities with the highest impact on buyer behavior and return on investment.
- Crafting activation plans around shopper marketing activities to deliver brilliant execution.
- Leading the sales force briefing by ensuring the team has all the tools at their disposal to achieve their objectives.
- Defining key performance indicators (critical metrics) for activation activities and overseeing execution.
- Leading, managing, and supporting brand ambassadors.
About you
- Significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry.
- Validated ability to handle sophisticated projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies).
- Ability to excel in handling ambiguity, complexity, and working in a fast-paced environment.
- You are curious and entrepreneurial.
- You are recognized for your ability to build sustainable relationships with internal and external partners.
- You are comfortable with numbers; strong financial and analytical skills are vital.
- You have excellent attention to detail.
- Recognized leadership skills: you have experience leading teams and coaching them to develop their full potential.
- You have international experience (across multiple countries/geographies/cultures)
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.
Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you collect this information when you submit your application.
Worker Type
Regular
Primary Location:
Miami Office
Additional Locations :
Panama City
Job Posting Start Date
2025-04-23
