What are the responsibilities and job description for the Digital Content Specialist position at Dialight?
About Dialight
Dialight is the world leader in LED industrial lighting technology, transforming heavy industry into a safer, more productive, and environmentally friendly space through illumination.
Position Overview:
We are seeking a creative Digital Content & Multimedia Specialist to join our marketing team. This entry-level role is ideal for someone with experience in WordPress management, video content creation, and digital design who wants to gain hands-on experience in a fast-paced marketing environment.
Key Responsibilities:
- Content Management: Create, update, and maintain visually appealing and user-friendly content on the company website, ensuring alignment with brand guidelines.
- Video Content Creation: Develop, edit, and optimize video content for various platforms, including social media, email campaigns, and the company website.
- Multimedia Design: Assist in designing and producing visual content, such as social media graphics, email templates, and promotional videos.
- Basics of Graphic Design: Provide occasional assistance with datasheets and marketing collateral using Adobe InDesign, Illustrator, and Photoshop.
- Digital Content Support: Work with the marketing team to develop engaging multimedia content that enhances brand presence and marketing efforts.
- Administrative Support: Assist with organizing digital assets, tracking content performance, and supporting marketing initiatives as needed.
Requirements:
- Proven experience with WordPress, including content creation, updates, and general website management.
- Proficiency in video creation and editing tools (such as Adobe Premiere Pro, After Effects, or similar).
- Basic knowledge of graphic design software (Adobe InDesign, Illustrator, Photoshop).
- Understanding of digital content trends, including social media and website optimization.
- Strong attention to detail with the ability to manage multiple projects and deadlines.
- Ability to manage multiple projects and deadlines effectively.
- Strong communication skills, both written and verbal.
- A creative mindset with the ability to think outside the box and provide innovative solutions.
Preferred Qualifications:
- A degree in Marketing, Graphic Design, Communications, or a related field (or equivalent experience).
- Previous experience in a marketing or design-related role is a plus.
- Familiarity with Google Analytics and other digital marketing tools.
Work Samples:
- Graphic design and multimedia content (e.g., marketing assets, product visuals, infographics).
- Short-form and long-form video samples (e.g., product demos, promotional content, training materials).
- Digital content creation (e.g., social media posts, interactive PDFs, digital catalogs, or presentations).
- Portfolio website or link to previous work (if available).
