Director, Marketing

Description

• Work with President/GM to develop, initiate and create our strategic marketing plan and maintain brand standards while delivering consistent growth in in revenue, team database and fan engagement. 
• Develop and implement game promotions, theme nights, and manage the ballpark experience at AutoZone Park, including but not limited to game script, music, video boards, control room and in-game entertainment to achieve memorable and engaging fan experience. 
• Design and implement marketing programs to support all aspects of ticket sales including season tickets, group tickets and single game tickets.
• Create and implement creative and unique opportunities to generate leads and database growth in emails and phone numbers across all revenue driving departments.
• Work with corporate partnerships, retail, and special events to create revenue driving programs and opportunities,
• Work with Special Events to develop and market non-game day revenue opportunities that attract fans beyond baseball.
• Oversee and manage marketing budget, allocate and invest funds while tracking ROI.
• Oversee external communications, including press releases, email marketing, and team broadcasts.
• Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.
• Manage relationships with marketing agency to drive ROI through traditional and digital.
• Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, top of mind awareness I the community, and user engagement.
• Lead our graphic design & video production team and establish our overall annual creative campaign while keeping club on-brand through all communications. 
• Identify and embrace marketing trends and new technologies that help reach organizations overall business objectives.
• Utilize SEO and social media strategies to attract new fans and enhance paid social.
• Collaborate with Community Relations on outreach & grass-roots marketing initiatives including utilization of Rockey the Redbird and Promo Team.
• Analyze in-stadium and digital market research surveys to help understand fan behaviors; create and implement ways to improve fan NPS scores.
• Be on call to push/pull tarp as needed as well as set up Saturday/holiday fireworks shows.
• Other duties and responsibilities as deemed necessary by Senior Leadership.

Qualifications

• Minimum of three years of marketing/ advertising experience
• Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Experience with Eloqua or similar email marketing software
• Bachelor’s Degree in Advertising, Marketing, or related field or equivalent experience
• Proven leadership and managing a team
• Ability to work independently and as part of a team
• Strong data driven mindset and ability to use analytics to drive results
• Creative and analytical thinker
• Strong writing and verbal communication skills
• Must be a self-starter with passion to work long hours and
• Professional image and demeanor
• Strong organization and time management skills; ability to multitask