Strategic Marketing Insights Analyst

About Diamond C Trailers

Diamond C Trailers, a family-owned business, has been empowering team members, customers, and the community since 1985. With over 650 employees, we're committed to process improvements, sustainable manufacturing, and growth opportunities.

We're dedicated to being a positive force for change and using our expertise to make a meaningful impact on our community abroad. Our purpose is to fuel the growth and success of our team members, customers, and community.

This role is an exciting opportunity to work closely with Sales, Planning, and Marketing teams, focusing on analytic trends, forecasting, and market insights.

Job Summary

• A data-driven Marketing Analytics Specialist will be responsible for leveraging advanced marketing research and analytics techniques to guide strategic decision-making, ensuring alignment between market demand and business goals.
• The ideal candidate will take on a pivotal role, blending analytical prowess with strategic execution to empower our organizational performance.
• Through advanced analytics, actionable insights, and precise forecasting, you will help drive growth and ensure our organization's strategic objectives are met.

Key Responsibilities

• Demand Forecasting: Collaborate with Sales and Planning teams to develop accurate demand forecasts using historical data, market trends, and predictive models.
• Advanced Analytics: Utilize advanced statistical techniques and data analytics tools to enhance forecasting accuracy and refine planning processes.
• Market Research: Conduct qualitative and quantitative research to understand market trends, customer preferences, and competitive dynamics.
• Pricing Analysis: Conduct in-depth margin and profitability analysis across the organization to drive data-informed pricing strategies and optimize financial performance.
• Insight Gathering: Develop and implement surveys, focus groups, and other research methodologies to gather actionable insights for strategic decision-making.
• Consumer Behavior Analysis: Analyze consumer behavior to inform targeted marketing strategies and product development initiatives.
• Data-Driven Decision-Making: Use advanced tools (e.g., Excel, Tableau, Power BI, R, Python) to analyze marketing and sales data, providing actionable insights to stakeholders.
• Visual Reporting: Design and present visual dashboards, performance reports, and strategic recommendations to enable informed decision-making across teams.
• Predictive Analytics: Apply predictive models to identify opportunities, mitigate risks, and support strategic planning efforts.
• Campaign Monitoring: Monitor and analyze digital marketing campaigns using tools like Google Analytics and CRM platforms, ensuring alignment with goals.
• Sentiment Analysis: Perform sentiment analysis and other big data techniques to uncover customer sentiment and emerging trends.
• Cross-Functional Alignment: Partner with cross-functional teams to align marketing initiatives with production capacity, sales objectives, and overall strategy.
• Scorecard Management: Co-develop, implement, and manage scorecards across Sales, Customer Service, and Marketing functions to track performance metrics, identify areas for improvement, and ensure alignment with organizational goals.
• Process Optimization: Identify opportunities for process improvement and operational efficiency within the customer success function to drive business growth and retention.
• Roadmap Management: Support the development and maintenance of roadmaps for key sales and marketing initiatives, ensuring clear priorities and timelines.

About You

• A meticulous, data-savvy professional with a strong foundation in analytics and data visualization.
• Proficient in advanced tools and methodologies for data analysis, forecasting, and reporting.
• A collaborative team player who excels at communicating complex ideas in clear, actionable ways.
• A proactive problem-solver with a passion for driving operational efficiency and strategic growth.
• Adaptable and results-driven, thriving in a fast-paced environment where priorities evolve.
• An innovative thinker with a relentless focus on improving performance and delivering measurable outcomes.

Qualifications

• Bachelor's or Master's degree in Marketing Research, Analytics, or a related field (Master's preferred).
• 2 years of experience in marketing research, analytics, or a similar role (internships included).
• Proficiency in statistical and data analysis software (SPSS, SAS, R, or Python) and data visualization tools (Tableau, Power BI).
• Strong knowledge of marketing principles, consumer behavior, and market research techniques.
• Familiarity with forecasting models and methodologies.
• Excellent communication and collaboration skills.