What are the responsibilities and job description for the Associate eCommerce Category Merchandiser position at DICK'S Sporting Goods?
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Summary Description
The Associate eCommerce Category Merchandiser is responsible for managing and executing online merchandising strategy for a category. This position is the main liaison between the merchant organization and all online support channels. Responsibilities include merchandising site through homepage planning, building taxonomy/navigation and collections, planning email, managing pricing and promotional requests to ensure alignment of messaging on site. Partners with content team to ensure on-time delivery of new products are set up on the site for sale. Set content strategy for category to increase website conversion – images, copy, attribution, tech specs, video, buying guides, etc. Make recommendations on merchandise assortments by category and continually evaluate, analyze, and adjust these assortments. Helps manage vendor relations, vendor compliance and partnership development to promote key product lines and brand exposure by developing a marketing and merchandising plan to support. Accountable for managing web KPI's: category conversion, bounce rates, AOV, abandon cart etc. Will partner with Buying team to manage category sales, margin and marketing strategy, as well as analyze, forecast and interpret consumer trends to communicate recommendations to the Site Merchandiser.
Job Duties & Responsibilities
Category Management & Site Strategy: Planning and merchandising category online. Responsible for working with Buying and planning team to create quarterly sales, margin and marketing strategy for department. Develop and execute online merchandising plan – including category page, homepage recommendations, email merchandising, and promotions. Make recommendations to product team on website innovations to drive website conversion. Partner to develop and execute special projects as determined by Site Merchandise Manager and/or Site Merchandiser.
Web Merchandising & Execution: Manage set up of products online by setting strategy to increase web conversion and ensuring site taxonomy, navigation, attribution and pages are positioned competitively. Additionally, partner with content team to ensure on-time delivery of new products on the site for sale and prep site for key product launches with vendor partnership.
Business Analysis: Analyze and Report on performance. Manage P&L for category with buying and planning team – report on sales, margin and EBT. Manage website KPI’s: category conversion, bounce rates, AOV, abandon cart etc.
QUALIFICATIONS:
Bachelor's Degree in Marketing, Business Administration, MIS or related field
3-5 years of experience with 2-3 years of online retailing or merchandising experience
Omniture or Web Analytics Tools (Preferred)
Content Management System (Preferred)
Photoshop is a plus
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