What are the responsibilities and job description for the Copywriter- Public Lands position at Dick's Sporting Goods?
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Creative copywriters are accountable for the overall voice of the Public Lands brand as defined by the Brand team. They partner with external agency partners & internal designers, multi-levels management as well as their clients to craft effective messaging in several marketing and advertising vehicles in order to inspire the explorer. Creative Writers in conjunction with the Manager of Brand & Creative, drives campaigns and related projects from conceptualization to rollout, ensuring all communications adhere to the approved Brand vision. They collaborate with the design team to address business goals in the development of editorial and promotional messaging for various individual projects including local and national advertising, email, direct mail, tabs, catalog, in store signing.
Design, Develop, and Produce Creative Collateral:
- Develops engaging, best-in-class copy and tactical messaging across channels.
- Understands and implements best practices.
- Supports campaign concepts, from development to rollout.
Research:
- Compiles, analyzes, and applies competitive research and insights to improve effectiveness of writing across channels.
- Participates in testing strategies to optimize communications.
Cross Functional Partnerships:
- Partners with Senior Copywriters and Copy Lead to ensure consistent brand voice across channels.
- Collaborates with Design team in creative development.
QUALIFICATIONS:
Bachelor's Degree in English, Communications or Journalism
3-5 years with a minimum 3 years previous editorial experience in advertising/marketing
Expert in spelling, grammar, and overall use of the English language
Ability to write in a number of styles including advertising, marketing, business development, social media and internal communications
Advertising, marketing, or public relations agency experience a plus
Familiarity with contemporary social media avenues and AI platforms
#LI-LA1
Bachelor's Degree in English, Communications or Journalism
3-5 years with a minimum 3 years previous editorial experience in advertising/marketing
Expert in spelling, grammar, and overall use of the English language
Ability to write in a number of styles including advertising, marketing, business development, social media and internal communications
Advertising, marketing, or public relations agency experience a plus
Familiarity with contemporary social media avenues and AI platforms
#LI-LA1
