What are the responsibilities and job description for the Dick's Sporting Goods is hiring: Credit Marketing Planner in Coraopolis position at Dick's Sporting Goods?
At DICK'S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today!
OVERVIEW :
This position is responsible for supporting the strategy, development and execution of marketing campaigns that drives growth of the DICK'S Sporting Goods credit card program and other payment solutions. The Credit Marketing Planner is responsible for the coordination of internal & external stakeholders and campaign timelines for all assigned program tasks. This includes partnering with our Credit Partner & Payment Vendors, Category Marketing, Channel Planning / Media, Creative, Legal, Analytics, Customer Service, Store Operations, eCommerce, Community Marketing, Visual Merchandising and Technology teams to achieve strategic objectives and drive program outcomes.
Leads execution of Credit Acquisition, Lifecycle & Retention offers and campaigns across all DICK'S Brands (DICK'S, Golf Galaxy, Public Lands, Going Going Gone!)
- Support campaign strategies by leading the execution of all channels and tactics
- Develop annual marketing plans in partnership with credit manager and external credit partner for storewide acquisition offers & financing, online marketing implementation and lifecycle & retention marketing campaigns for existing cardholders.
- Coordinate credit annual plan with broader loyalty plans and activations.
- Amplify credit acquisition and value prop messaging throughout the DICK's ecosystem.
- Review & partner with credit partner on identifying opportunities throughout the customer journey to optimize acquisition, engagement, and retention strategies.
- Support manager on upward migration and audience segmentation strategies by testing and implementing programs.
- Test & build world campaigns to grow engagement with credit card outside of DICK'S.
- Monitor and manage performance of all key credit & marketing metrics vs plan.
- Support post-campaign hindsight reviews focusing on credit & marketing KPI metrics.
- Maintain strong knowledge of target customer and reviews industry credit / payment activity to generate prospective ideas and monitor competitive offerings.
- Contributes to strategic campaign planning sessions to drive growth of program.
Manage and Lead Marketing Operations for Credit & Payments Instore, Online, and Outbound Communications
Serve as Internal Communications Lead and Support Partners
QUALIFICATIONS :
LI-LA1