What are the responsibilities and job description for the Dickies: GTM Manager position at Dickies®?
For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.
To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.
GTM Manager
What will you do?
A day in the life of a GTM Manager at Dickies looks a little like this.
The Go-to-Market (GTM) Manager is a crucial role responsible for overseeing the development and end-to-end management of priority cross-GTM programs, ensuring alignment across business objectives. This role provides a clear roadmap that outlines stage gates and milestones needed to successfully launch seasonal assortments and key product stories through aligned cross functional collaboration. This includes working closely with internal stakeholders, positioning the product, developing marketing and sales plans, and overseeing the launch process.
Let’s break down that day-in-the-life a bit more.
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 years of experience and professional achievements.
The foundation skills you will need in this position are:
At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Dickies’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about Dickies’ Diversity and Inclusion efforts, go to www.dickies.com
Now WE have a question for YOU.
Are you in?
Hiring Range:
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.
To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.
GTM Manager
What will you do?
A day in the life of a GTM Manager at Dickies looks a little like this.
The Go-to-Market (GTM) Manager is a crucial role responsible for overseeing the development and end-to-end management of priority cross-GTM programs, ensuring alignment across business objectives. This role provides a clear roadmap that outlines stage gates and milestones needed to successfully launch seasonal assortments and key product stories through aligned cross functional collaboration. This includes working closely with internal stakeholders, positioning the product, developing marketing and sales plans, and overseeing the launch process.
Let’s break down that day-in-the-life a bit more.
- Develops GTM strategy, including market analysis, key retail partners, and target consumers and how to reach them.
- Lead the concepting process to create solutions for seasonal assortment development, brand storytelling in store and elevated brand presence at events.
- Ensures alignment and collaboration across Product, Marketing and Commercial teams through end-to-end product development lifecycle, including building positive, productive work relationships to understand and deliver marketing solutions that drive growth and bottom-line results .
- Collaborate with cross functional teams to define product launch marketing and communication strategies, develop presentations for Go to Market meetings and sales meetings.
- Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience.
- Define, evaluate and report key metrics that tie to business goals. Tracks key metrics and data: Measures the success of the GTM plan and identifies areas for improvement.
- Uses feedback to refine the GTM strategy and ensure it meets business needs.
- undefined
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 years of experience and professional achievements.
The foundation skills you will need in this position are:
- Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns
- Experience in leading cross functional teams and processes
- Understanding of retail marketplace and brand-retailer relationships
- Ability to successfully manage complex projects
- Analytical, strategic and problem-solving skills
- Excellent interpersonal skills. Strong verbal and written communication skills including meeting facilitation and presentations
- Proven ability to innovate and foster innovation in others
- Drive operational results including budgets, timelines and efficiencies
- 5 years of progressive marketing experience, preferably in the outdoor or related industry
- Experience project leading teams in a fast paced, high-volume environment is critical
- 25% travel
At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Dickies’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about Dickies’ Diversity and Inclusion efforts, go to www.dickies.com
Now WE have a question for YOU.
Are you in?
Hiring Range:
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
Salary : $118,800
