Marketing Communications Manager

ABOUT DIESTEL
Diestel Family Turkey Ranch is a family-owned 4th generation turkey ranch seeking a passionate, goal-oriented, and detailed individual to work in our marketing department. We are a sustainable meat company that for over 70-years has provided the natural foods industry with great tasting products you can feel good about feeding to your family. Our products are currently available at most natural or specialty health food stores. We are committed to sustainable agriculture and enlightening our customers with highest quality products available. Learn more HERE.

KEY RESPONSIBILITIES:
Social/Digital Marketing
- Managing all digital programs, including but not limited to digital and social advertising, search marketing (SEO/SEM), email communications, and website design/development
- Social media/community management: Plan, write, and execute social media content in support of the larger content calendar to grow Diestel’s community and high-frequency consumer base.
-Support influencer and/or ambassador programs and other outreach driven tactics including rapid response time to grow our social community and maintain high engagement and exceptional customer service.

-Strategize, support and implement paid advertising campaign execution and monitoring.

-Develop & implement email marketing strategies to promote online store and general brand reach campaigns.
-Develop & implement direct to consumer channel strategies (coupon programing, e-newsletters, blogs, collaborations, company events, etc) to drive traffic, increase sales and CLV.
-Monitor and evaluate consumer feedback, social engagement and UX.
-Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts

- Writes briefs that achieve communication objectives while maintain key brand equities

- Gathering feedback from internal team, provide clear and concise feedback to agencies, and ensure timelines stay on track

Market & Competitor Analysis
- Work with brand manager to develop and implement sustainability efforts (zero waste, new packaging, etc..), as well as communication strategies around such efforts
- Keep team informed of competitors successes and shortcomings, as well as relevant brands that exhibit best in class social, digital, web, and demo activities

National Event/Demo/Trade Show & Shopper Strategies & Training
-Create annual demo and event calendar to align with sales initiatives and promotions. Demo/Event/Trade Show strategies should bring theatre, drive engagement and ensure a positive and memorable experience with the brand

- Nurture partnerships with local brand to bring unique events to life

-Leverage demo surveys to gather insights for both demos and brand; implement relevant insights across marketing mix

-Develop training materials and coordinate annual and quarterly trainings with demo coordinators and brand ambassadors

-Work with Sales & Marketing coordinator to ensure timely demo scheduling and all product sampling aligns with sales initiatives, promotions and marketing budgets.

-Manage to budget for demo programming as well as all third party demo/event teams to execute on annual demo schedule
-Collaborate with the Brand Manager to develop POS materials, in-store signage and other account-related sales materials

- Design, source, and implement tradeshow assets like backdrops, tablecloths, etc.

Brand Marketing
- In partnership with VP of Marketing, lead development of annual brand plans, marketing objectives and communications content
- Work with VP of Marketing to refine annual marketing strategies and budgets around social, digital, print, web, and experiential marketing, and ensure they tie to annual objectives
- As a participant in the creative review process, provide clear vision and concise feedback that ensures creative is compelling, accurate and on brand
-Supports marketing strategy for in-store marketing initiatives that will drive sell through including the execution of implementing POS, signage, merchandising, and other relevant branding support initiatives.
- Supports continuity across all packaging/sell sheets/brand decks and ensures they are resonating with core consumer

EDUCATION & EXPERIENCE:
Bachelor’s Degree Required
Minimum of 4 years experience in a CPG brand marketing role, perishable food industry is preferred
Minimum 1-2 years experience leading innovation projects at a food CPG
Minimum 1-2 years experience in brand marketing leadership role, ideally having led 1 annual marketing planning cycles
Small company or start up experience a plus
Strong copy-writing and creative skills

Exceptional team player, able to manage cross-departmental interests with positive mindset
Strong organizational and communication skills with proven knowledge of how to build and manage project timeline
Comfort building and navigating P&L (ideally also a basic IRR model)
High level of proficiency in scan data analysis using SPINS, Nielsen, and/or IRI data
Excellent PowerPoint and Excel skills

ARE YOU:
- You are passionate about sustainable food and family farming

- You consider yourself a foodie

- You love building relationships

- You are personable and approachable

- You are goal-oriented & persuasive in your mission

- You have an entrepreneurial spirit

- You believe that if it’s worth doing, it’s worth doing right

- You think on your feet and have strong problem solving skills

- You have excellent communication skills; both verbal and written
- You have excellent time management and can prioritize tasks and duties

- You have a thirst for knowledge and seek out opportunities to learn

- You are organized and have strong attention to detail
- You can work well under pressure are comfortable with ambiguity and deadline pressures

- You work well as part of a team or independently and are confident presenting to senior leadership

Job Type: Full-time

Pay: $70,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 4 years (Preferred)

Work Location: Hybrid remote in Sonora, CA 95370

Salary : $70,000 - $95,000