What are the responsibilities and job description for the Product Marketing Specialist position at Dietz and Watson?
Job Overview:
We are seeking a dynamic and results-driven Product Marketing Specialist to join the Dietz & Watson team. This role will be responsible for driving the success of our product portfolio through strategic marketing, product positioning, and go-to-market execution.
The ideal candidate will work cross-functionally to ensure products meet consumer needs, are effectively positioned in the market, and contribute to sales growth.
Who We Are:
Dietz and Watson, Inc. was founded in 1939 by Gottlieb Dietz, a talented young German sausage maker. His primary goal was to produce the most flavorful, highest quality deli meats in the marketplace, to please even the most discriminating palate. His old-world recipes and commitment to “quality above all” demanded nothing less than the freshest lean beef, ham, pork turkey breast and chicken breast. He then added only the finest all-natural spices and seasonings gathered from around the world.
Today, at Dietz & Watson, the third and fourth generation of the family continues Gottlieb Dietz’s dedication and commitment in preparing our Premium Deli Meats and Artisan Cheeses. In fact, all of our standards exceed those set by government guidelines.
Our mission is always both perfection and originality. This is how we prepare wholesome, nutritious and uniquely premium meats. And our Master cheese makers create our hand-churned, small batch cheeses with the same commitment to “quality above all”.
Anticipated Schedule:
Hybrid in-office at the Philadelphia, PA headquarters and work from home.
Job Requirements:
Key Responsibilities:
• Market Research
o Conduct market analysis to identify trends, customer needs, and competitive landscape.
o Use consumer feedback, sales data, and market intelligence to optimize products and marketing programs, plans and strategies.
o Monitor competitive activities and market trends.
• Product Positioning
o Support development of clear, compelling product messaging and positioning that differentiates our offerings in the market.
o Assist in the building of impactful product stories and value propositions for marketing materials, sales presentations, and digital selling tools.
• Go-to-Market Strategy
o Collaborate with sales, brand advertising, supply chain, and R&D teams to launch new products and updates.
o Facilitate communication on go-to-market strategy and its development, including launches, pricing, and promotions.
o Ensure product launches are timely, aligned with brand objectives, and drive sales growth.
• Label Design
o Help to oversee the label design process by setting clear objectives, managing timelines, and ensuring collaboration between marketing, design, product development, and supplier teams for brand consistency and regulatory compliance.
o Facilitate revisions, gather feedback, and ensure timely approvals, ensuring the final label meets all marketing, branding, and legal requirements before production.
• Sales Support
o Produce and maintain sales materials such as brochures, sell sheets, and case studies.
o Train sales teams on product features and positioning to enhance product adoption.
o Provide insights and support to sales teams to drive growth.
• Product Governance
o Implement robust product lifecycle processes and ensure alignment with overarching business strategy.
o Manage product launch and end-of-life processes, ensuring compliance and brand integrity.
o Align internal stakeholders and facilitate cross-departmental communication.
• Compliance Management
o Ensure marketing materials meet industry regulations and organizational standards.
o Work with legal and regulatory teams to ensure compliance with laws.
o Monitor and address consumer complaints and ensure sustainable, ethical marketing practices.
• Customer Engagement
o Foster customer relationships to gather feedback for product enhancements and marketing strategies.
o Ensure marketing accurately represents products and fosters consumer trust and transparency.
• Campaign Development and Execution
o Collaborate with brand advertising team to develop and execute marketing campaigns to increase brand awareness and demand at retail.
o Work with marketing partners and creative teams to create assets for digital, print, and social media channels that meet customer and consumer demand.
o Collect feedback and adjust strategies to meet sales goals.
• Performance Analysis
o Define and track KPIs including sales, customer acquisition, engagement, brand awareness, ROI, and customer satisfaction.
o Collect data on campaign performance, sales, and market feedback.
o Analyze effectiveness, segment market data, and optimize marketing strategies to improve performance.
Qualifications:
• Education:
o Bachelor’s degree in marketing, business, or a related field.
• Experience:
o Minimum 2 years of experience in product or brand marketing, preferably in the CPG or food industry.
o Proven experience in managing product launches and developing marketing campaigns.
• Skills:
o Strong understanding of consumer behavior, product lifecycle, and go-to- market strategy.
o Exceptional written and verbal communication skills.
o Strong project management skills with the ability to manage multiple priorities.
o Analytical mindset with proficiency in interpreting data and market trends.
o Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
Personal Attributes:
• Creative thinker with a passion for developing innovative marketing concepts and strategies.
• Detail-oriented with the ability to work collaboratively in/with cross-functional teams.
• Proactive, self-motivated, and results driven.
• Adaptable and able to thrive in a fast-paced, evolving environment.
